Establishing a brand within retail

The Enterprise Doctor Business Show

My guest in today’s episode is Jennifer Mo, Managing Director & Founder of Pura Collagen.

I started by asking Jennifer to set the scene by explaining what Pura Collagen does, and for who.
I then worked backwards through the timeline of managing and expanding the stocking of the brand in major retailers, which was preceded by approaching and developing those retailers, which was in turn preceded by developing products and a brand which she could pitch, and so on, back to the start when she identified a real gap in the market across Europe, compared to the market in the US.

Not the usual direction of starting at the very beginning, but I do like to be different!

You can connect with Jennifer via https://www.linkedin.com/in/jenelmo/ and the Pura Collagen page on LinkedIn is at https://www.linkedin.com/company/pura-collagen/ . Their Instagram is https://www.instagram.com/puracollagen/ and their Facebook page is at https://www.facebook.com/puracollagen/ .

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/ .

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