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Quick Tips Minicast: What is the Walker Loyalty Matrix?
Manage episode 386787418 series 1993887
Companies often struggle with knowing their customer's needs and why they actually stay customers. Are they happy? Are they looking elsewhere for their needs? Why are they not happy? Segmenting these customers into a loyalty scale is common, but not necessarily actionable. On this episode of The CX Leader Quick Tips Minicast, Michelle Buretta, a vice president at Walker, shares how the Walker Loyalty Matrix™ provides businesses with a practical means to leverage the voice of the customer for improved business performance.
Learn more about Michelle on LinkedIn: https://www.linkedin.com/in/michelleburetta/
Read more about the Walker Loyalty Matrix™: https://walkerinfo.com/solutions/loyalty-matrix/
Listen to more episodes at https://cxleaderpodcast.com/quicktips/
339 επεισόδια
Quick Tips Minicast: What is the Walker Loyalty Matrix?
The CX Leader Podcast | A resource for customer experience leaders
Manage episode 386787418 series 1993887
Companies often struggle with knowing their customer's needs and why they actually stay customers. Are they happy? Are they looking elsewhere for their needs? Why are they not happy? Segmenting these customers into a loyalty scale is common, but not necessarily actionable. On this episode of The CX Leader Quick Tips Minicast, Michelle Buretta, a vice president at Walker, shares how the Walker Loyalty Matrix™ provides businesses with a practical means to leverage the voice of the customer for improved business performance.
Learn more about Michelle on LinkedIn: https://www.linkedin.com/in/michelleburetta/
Read more about the Walker Loyalty Matrix™: https://walkerinfo.com/solutions/loyalty-matrix/
Listen to more episodes at https://cxleaderpodcast.com/quicktips/
339 επεισόδια
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