Episode 46: In Vogue
Manage episode 356968525 series 2974391
John Reid ECD Syneos Health, pops in and shares how his team managed to get Genentech and the Spinal Muscular Atrophy (SMA) community into New York Fashion Week and in Vogue.
Great lessons here on dreaming the impossible, a new model of the creative team and how the pharmaceutical communications industry can be part of culture.
Links to work below:
Vogue: https://www.vogue.com/article/adaptive-fashion-show-at-nyfw
Show highlights: https://www.youtube.com/watch?v=nLOOodsoVB0
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