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Seth Godin on This is Marketing: Why You Can't Be Seen Until You Learn to See
Manage episode 309468018 series 2850782
Το περιεχόμενο παρέχεται από το Dustin Burleson Seminars and Dustin Burleson DDS MBA. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Dustin Burleson Seminars and Dustin Burleson DDS MBA ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to See
You'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for consumers.
We'll talk about how to work with the first medium ever that wasn't invented to make marketers happy and why it's so important to build something that everyone would miss if you stopped showing up. Seth shares how to think of your customers, prospects or patients as students and the powerful transformation that happens when you aim first to serve and teach.
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