))
Multi-Cultural Marketing is Marketing with Suzie Bao
Manage episode 421740970 series 3483722
Το περιεχόμενο παρέχεται από το The Bad Pod, An Ad Pod, The Bad Pod, and An Ad Pod. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Bad Pod, An Ad Pod, The Bad Pod, and An Ad Pod ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...
- Joy work; engaging career growth and creativity with a focus on multicultural representation
- Lessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad at
- Accelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces.
- Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line
- “It’s so nice to not be the only. I collaborate with clients that want to be a cultural icon.”
- Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing.
- Learning by osmosis: "I know how to be an Account person. I’m NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."
- “Account is a thankless role and people often don’t fully appreciate it until I leave”
Find us us on Twitter, Instagram, and at The Bad Podcast dot com
76 επεισόδια
Μοίρασέ το
