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012 - Why You Need To Pay Attention To The Decline Of Legacy Media.
Manage episode 397103659 series 3523580
Το περιεχόμενο παρέχεται από το Marketing Examined. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Marketing Examined ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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CHAPTERS:
00:00 - Intro
02:53 - Show Rundown
05:12 - The Death of Legacy Media
10:14 - Why NOW is the time to invest in your own content.
16:31 - The Story of the Stanley Tumbler
22:38 - Peacock's playoff gamble, and why it worked so well.
27:25 - How can Peacock keep those subscribers?
35:09 - Free Game: Keep it Classic Vintage
51:41 - Shoutout our most dedicated podcast listener.
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