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013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.
Manage episode 398359071 series 3523580
Το περιεχόμενο παρέχεται από το Marketing Examined. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Marketing Examined ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.
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CHAPTERS:
00:00 - Intro & Venice Meetup in February.
02:58 - Anduril made a hype video for a drone, and it's incredible.
09:00 - Why founder-facing companies are king.
11:19 - How Taboo Companies win when paid ads aren't an option.
19:26 - The Halo Effect of Creating your own efficient content.
20:39 - The Secret Sauce behind Truff.
24:46 - The numbers behind the Sauce.
28:04 - How Truff seeds influencers.
37:01 - How to Spy on your Competitors when launching a brand.
42:39 - Alex & Brian's go-to tools for competitive analysis.
44:24 - Brian's Competitive Analysis playbook.
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