))
Chick-fil-A's Former Chief Marketing Officer Shares Valuable Leadership Lessons | Steve Robinson
Manage episode 353337518 series 3423741
Το περιεχόμενο παρέχεται από το Rodney Cox. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rodney Cox ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Our guest on this episode is Steve Robinson. Steve is an in-demand consultant, author, and speaker. He focuses on organizational culture design & leadership, brand strategy, marketing, and advertising principles.
But Steve may be best known as the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, from 1981-2015.
He is also the author of the book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.
You can find Steve Robinson online at https://srobinsonconsulting.com/
Visit our chapter markers for show highlights.
Host: Rodney Cox
Email us at information@ministryinsights.com
Tweet us at @Insights_Intl
Follow us on LinkedIn
Follow us on Facebook
The podcast is a production of Ministry Insights. Visit us at ministryinsights.com.
© 2023 Ministry Insights International, Inc. All rights reserved.
Κεφάλαια
1. Chick-fil-A's Former Chief Marketing Officer Shares Valuable Leadership Lessons | Steve Robinson (00:00:00)
2. How Steve Robinson got started with Chick-fil-A in the early 1980s. (00:01:50)
3. How Chick-fil-A creates and maintains such a like-minded internal culture. (00:06:20)
4. What a great brand and Proverbs 22:1 have in common. (00:08:15)
5. Steve Robinson shares the cornerstone of every great culture. (00:11:17)
6. How leaders can cultivate the soil of a great culture. (00:12:06)
7. Steve Robinson reveals his greatest accomplishment while at Chick-fil-A. (00:18:00)
8. How Chick-fil-A became a lifestyle brand. (00:26:00)
9. The role of grace in leadership. (00:34:28)
10. The importance of pausing to communicate about and pray through decisions. (00:44:20)
11. The strategic importance of playing "the long game" when making decisions. (00:45:45)
47 επεισόδια
Μοίρασέ το
