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015. Creating Memorable Moments, Part 2
Manage episode 320809416 series 3010846
Το περιεχόμενο παρέχεται από το Jeff Bartsch. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeff Bartsch ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience.
LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight
RESOURCES
Story Greenlight episodes to listen to first:
007. How to Tell a Story on YouTube (and Anywhere Else)
010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the Thing
Featured video: Go to ICELAND for FREE!!, Peter McKinnon
https://youtu.be/W9juf04V2k0
Featured video: Bru, You See a Ladder... You Climb, Cody Wanner
https://youtu.be/o9Mi_iAu2e0
How to Edit Music, Story Greenlight playlist
https://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FK
The Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPsta
SHOW NOTES
2:29 Why emotional moments stick out to our brain
3:22 Jeff working as a production assistant for Dick Clark Communications
6:23 A very bad day when Jeff thought his car got stolen
9:36 The case for creating outrageous or unique content like Mr. Beast
10:03 Why creating emotion-based content is not an exact science
11:49 How American Ninja Warrior has become a cultural movement
14:10 ANW’s move from niche show on G4 to primetime hit on NBC
16:51 How ANW uses spectacle and human emotion
21:52 ANW and story structure
23:47 ANW and The Thing Under the Thing (TTUTT)
25:12 How American Ninja Warrior shapes the athlete story pieces
28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus’ fight against multiple sclerosis
31:55 Why the Lance Pekus story works
37:31 The importance of showing what you have before you lose it
38:22 Shaping music to amplify emotion of the piece
43:01 Thinking about moments landing because of how the viewer is feeling
43:51 How Jeff started on YouTube and discovered Peter McKinnon
45:30 How Peter McKinnon creates extended moments through cinematic sequences
46:39 How Jeff connected to Peter McKinnon’s video traveling to Iceland
50:04 How Jeff found Cody Wanner’s content and NoSmallCreator
53:00 How Jeff connected with Cody Wanner’s video in Northern Ireland
58:20 Action steps to creating memorable content
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