Recap Of The Amazing Female Founders Conversations And Their Success Synergy Shelf Talks podcast

2:39

Send us a text Hope you have enjoyed the full episode with Sonia Smith Kang, Founder of Mixed Up Clothing and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Sonia specifically about launching into retail stores - Enjoy! (and learn). If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first? What advice would you give to other founders with apparel brands looking to get into retail stores? What are the benefits to being on National retailers websites vs selling on your own site? Links Mentioned: Mixed Up Clothing Website: https://mixedupclothing.com/ Mixed Up Clothing Instagram: https://www.instagram.com/mixedupclothing How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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Blending Cultures while Building a Brand: The Mixed Up Clothing Story with Founder Sonia Smith-Kang 55:50

πριν 1 day55:50

55:50

Send us a text In this episode of Shelf Talks, host Roberta interviews Sonia Smith-Kang, founder of Mixed Up Clothing, a children's brand that blends culture through fashion. Sonia shares her journey from being a registered nurse to launching her clothing line, driven by a desire to celebrate diversity and representation. She discusses the challenges of starting a business without a fashion background, her experiences in retail, and the importance of community and culture in her work. In this conversation, she discusses her journey in the retail industry, focusing on strategic partnerships, navigating consignment sales, and the importance of re-engaging with major retailers. She shares insights on preparing for retail success, the reality of launching products, and the challenges of marketing and visibility. Sonia emphasizes the need for funding and resource allocation, networking to accelerate sales, and expanding product lines through collaborations. She also highlights the importance of building a team for growth and the challenges faced during her retail journey, particularly during the pandemic. Finally, Sonia outlines her future goals and aspirations for her brand, Mixed Up Clothing. Links Mentioned: Mixed Up Clothing Website: https://mixedupclothing.com/ Mixed Up Clothing Instagram: https://www.instagram.com/mixedupclothing How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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SHELF BITES: The Realities of Raising Capital as a Female Founder with Rebecca Alvarez-Story, Founder of Bloomi 9:14

πριν 7 μέρες9:14

9:14

Send us a text In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests. In this clip, I talk with Rebecca Alvarez-Story, founder of Bloomi - a sexual wellness brand currently on the shelves of Target and CVS. She talks about the challenges of connecting with VCs and securing venture capital as a women navigating a sexual wellness brand. Check out the full episode released October 14, 2025. Bloomi Website: https://thebloomi.com/ Bloomi Instagram: https://www.instagram.com/thebloomi/ How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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3 Rapid Retail Questions with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth 2:13

πριν 8 μέρες2:13

2:13

Send us a text Hope you have enjoyed the full episode with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Lori specifically about launching into retail stores - Enjoy! (and learn). What is one piece of advice you wish you would had known prior to launching on retail store shelves? What would you say are the benefits of having your brand in retail stores vs selling direct to consumer? What are the top expos/events that you would suggest attending to get in front of retail buyers if you have a food product? How to follow support and purchase Millie's Sipping Broth: Millie's Sipping Broth Website: https://milliessippingbroth.com/ Millie's Sipping Broth Instagram: https://www.instagram.com/sippingbroths/?hl=en Check out their website to see what retailers you can purchase. How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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Sip, Sell, Succeed: Lori Peha Kezner’s Path to Retail with Millie’s Sipping Broth 34:59

πριν 9 μέρες34:59

34:59

Send us a text In this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the importance of consumer feedback, and the strategic steps taken to enter the retail market, including a significant partnership with Weight Watchers. Lori emphasizes the importance of methodical growth, adapting to retail feedback, and the ongoing learning process in entrepreneurship. She discusses successfully launching in major retailers like Walmart. She emphasizes the importance of building relationships with retail buyers, exploring marketing strategies beyond traditional expos, and identifying future growth opportunities in food service. Episode Beakdown: 00:00 Introduction to Millie's Sipping Broth 03:21 The Journey of Creation 05:13 Finding Manufacturers and Early Feedback 07:30 Retail Dreams and Weight Watchers Partnership 10:07 Transitioning to Retail and Packaging Changes 12:46 Consumer Reception and Broth's Unique Position 15:05 Landing Walmart and Marketing Strategies 16:38 Navigating Retail Feedback and Education 19:06 Challenges with Manufacturing and Growth 21:22 Navigating Manufacturing Challenges 22:39 Launching in Retail: The Walmart Experience 24:49 Building Relationships with Retail Buyers 27:35 Marketing Strategies Beyond Expos 29:07 Future Goals and Opportunities for Growth 31:35 Future Prospects Links metioned in episode: Millie's Sipping Broth Website: https://milliessippingbroth.com/ Millie's Sipping Broth Instagram: https://www.instagram.com/sippingbroths/?hl=en Check out their website to see what retailers you can purchase. How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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3 Rapid Retail Questions with Mabel Frias, Co-Founder of Luna Magic 3:20

πριν 15 μέρες3:20

3:20

Send us a text Hope you have enjoyed the full episode with Mabel Frias, Co-Founder of Luna Magic and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Mabel specifically about launching into retail stores - Enjoy! (and learn). Looking back, what’s one thing you wish you knew before launching Luna Magic in retail? What would you say are the benefits of being in retail stores vs selling direct? What advice would you give to emerging brands looking to build a business that stands out in retail? Luna Magic Website: https://lunamagic.com/ Love Magia Website: https://www.lovemagia.com/ Tune in to this enlightening episode and let me know your thoughts in the comments. Don't forget to like, share, and subscribe for more amazing content, tips, ideas and actionable steps! How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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Mabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Upcoming Fragrance Venture 1:06:04

πριν 15 μέρες1:06:04

1:06:04

Send us a text In this episode of Shelf Talks, host Roberta interviews Mabel Frias, co-founder of Luna Magic, a vibrant beauty brand inspired by Latina culture. Mabel shares her journey from climbing the corporate ladder in retail to launching her own cosmetics line with her sister. She discusses the influence of her entrepreneurial family, the decision to enter the cosmetics industry, and the initial steps taken to build Luna Magic. The conversation highlights the importance of digital strategy, the significance of launching on Walmart.com, and the valuable lessons learned from the dot com experience. In this conversation, Mabel Frias shares her entrepreneurial journey, emphasizing the importance of persistence, strategic marketing, and community support. She discusses her experience on Shark Tank, the challenges of launching a beauty brand, and the significance of building relationships with buyers. Mabel highlights the long-term commitment required in entrepreneurship and the lessons learned from both successes. Mabel Frias discusses her journey as a brand founder, navigating the complexities of retail partnerships with major retailers like Walmart and Target, and the importance of maintaining brand identity while adapting to retail expectations. She reflects on the growth of her brand, Luna Magic, and introduces her new venture, Love Magia, emphasizing the significance of fragrance and emotional connection in beauty. Mabel shares insights on retail strategy, the necessity of both direct-to-consumer and retail sales, and the importance of effective marketing and packaging for emerging brands. Chapters 00:00 Introduction to Maybel Frias and Luna Magic 10:29 Initial Steps to Launching Luna Magic 17:41 Launching on Walmart.com 22:40 Learning from the Dot Com Experience 27:45 The Journey to Shark Tank 37:23 Finding a Warehouse and Building Operations 49:07 Navigating Retail Partnerships 52:33 The Journey of Brand Growth and Reflection 58:39 Introducing Love Magia: A New Venture Mentions in Episode: Luna Magic Website: https://lunamagic.com/ Love Magia Website: https://www.lovemagia.com/ Tune in to this enlightening episode and let me know your thoughts in the comments. Don't forget to like, share, and subscribe for more amazing content, tips, ideas and actionable steps! How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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3 Rapid Retail Questions with Katie Lefkowitz, Founder of Harken Sweets 2:32

πριν 22 μέρες2:32

2:32

Send us a text Hope you have enjoyed the full episode with Katie Lefkowitz, Founder of Harken Sweets and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Katie specifically about launching into retail stores - Enjoy! (and learn). 1. What is one piece of advice you wish you would had known prior to launching on retail store shelves? 2. What would you say are the benefits of having your brand in retail stores vs selling direct to consumer? 3. What advice would you give to individuals looking to start their own better for you sweets brand? Links to follow Harken Sweets: Harken Sweets Website: https://harkensweets.com/ Harken Sweets Instagram: https://www.instagram.com/harkensweets/?hl=en Harken Sweets Tune in to this enlightening episode and let me know your thoughts in the comments. Don't forget to like, share, and subscribe for more amazing content, tips, ideas and actionable steps! How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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Redefining Candy Aisles: How Katie Lefkowitz, Founder of Harken Sweets, positions her brand on shelf amongst Industry Titans 35:45

πριν 23 μέρες35:45

35:45

Send us a text In this episode of Shelf Talks, host Roberta interviews Katie Lefkowitz, founder of Harken Sweets, a brand dedicated to creating healthier candy alternatives. Katie shares her journey from a healthcare background to the food industry, driven by personal health challenges and a desire to make indulgent treats that are also good for you. The conversation explores the challenges of finding the right manufacturing partners, the strategic decision to partner with major retailers like Walmart, and the importance of effective marketing and consumer engagement in building a successful brand. In this conversation, Katie discusses the evolving landscape of consumer preferences towards natural and functional ingredients, the importance of effective inventory management, and building strong relationships with retailers. She shares insights on team dynamics, her daily responsibilities as a founder, and the emotional connection she has with customers. Katie also reflects on lessons learned from retail experiences, future product development plans, and the strategic vision for Harkin Sweets, emphasizing the significance of pricing strategy and consumer perception. Major Takeaways: Katie transitioned from healthcare to food after a personal health diagnosis Harken Sweets aims to create healthier candy options without sacrificing taste Her retail strategy focused on partnerships with retailers that align with their vision Pitching to retailers requires a deep understanding of the market and product Sampling and demos are key to consumer engagement and sales Hiring trustworthy team members allows for effective delegation Understanding customer behavior is essential for retail success Packaging changes are a constant in the retail industry Pricing strategy should align with consumer expectations Chapters 00:00 Introduction to Harken Sweets and Katie Lefkowitz 04:17 The Birth of Harken Sweets: A Healthier Candy Alternative 09:50 Retail Strategy: Partnering with Walmart 21:41 Mastering Replenishment and Inventory Management 27:59 Retail Insights and Lessons Learned 30:50 Future Product Development and Growth 31:20 Strategic Retail Expansion 33:45 Navigating Retail Challenges Links to follow Harken Sweets: Harken Sweets Website: https://harkensweets.com/ Harken Sweets Instagram: https://www.instagram.com/harkensweets/?hl=en Harken Sweets How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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3 Rapid Retail Questions with Camille Bell, Co-Founder of Poundcake 4:13

πριν 29 μέρες4:13

4:13

Send us a text Hope you have enjoyed the full episode with Camille Bell, Co-Founder of Poundcake and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Camille specifically about launching into retail stores - Enjoy! (and learn). Questions asked: What is the one thing you wish you knew before launching in retail stores that if known you feel would have impacted your business in a positive way the first early days of being on shelf? With being in Ulta for a little over a year, What would you say are the benefits of having your brand in retail stores vs selling direct to consumer? What are some important grants to apply for for listeners that have a beauty brand and looking for financial support to grow with a goal to enter retail? Links to follow Poundcake and Camille's story: Poundcake Website: https://poundcake.com/ Purchase Poundcake on Credo Beauty: https://credobeauty.com/ Go on Ulta website to find Poundcake in a store near you. Poundcake Instagram: https://www.instagram.com/poundcake Poundcake Tiktok: https://www.tiktok.com/@poundcakeofficial How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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The Beauty of Resilience: Camille Bell’s Road to Retail Success Landing her in over 600 Ulta stores 1:08:07

πριν 30 μέρες1:08:07

1:08:07

Send us a text In this engaging conversation, Roberta interviews Camille Bell, co-founder of Poundcake, a beauty brand focused on inclusivity and representation in the makeup industry. Camille shares her journey from college to entrepreneurship, the challenges she faced in creating a brand that caters to diverse skin tones, and the importance of resilience in overcoming setbacks. The discussion highlights the significance of networking, funding, and the creative process behind naming the brand, as well as the hurdles encountered in product development and launching the business. In this conversation, In this conversation, Camille Bell shares her journey of launching and growing her beauty brand, Poundcake, including insights on funding, retail strategies, and the importance of community. She discusses her experience with Ulta, marketing tactics, and the challenges of managing a lean team. Camille emphasizes the significance of financial management and transparency in retail, as well as her future goals for the brand. Key Takeaways: Networking and resources were crucial in her entrepreneurial journey Accelerator programs provide valuable resources and mentorship Community building is key to brand growth and sustainability Diversifying sales channels helps mitigate risks Influencer marketing can significantly drive retail sales Chapters: 00:00 The Journey Begins: From College to Entrepreneurship 15:49 Funding the Dream: Pitch Competitions and Indiegogo 28:23 The Emotional Rollercoaster of Launching a Product 34:00 Preparing for Retail Pitches 38:07 The Importance of Packaging and Branding 41:52 Securing Retail Partnerships 01:03:06 Future Goals Sites mentioned in this episode: Poundcake Website: https://poundcake.com/ Purchase Poundcake on Credo Beauty: https://credobeauty.com/ Go on Ulta website to find Poundcake in a store near you. Poundcake Instagram: https://www.instagram.com/poundcake Poundcake Tiktok: https://www.tiktok.com/@poundcakeofficial How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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3 Rapid Retail Questions with Sarah Kaminski, Founder of Best Ever Granola 2:01

πριν 5 weeks2:01

2:01

Send us a text Hope you have enjoyed the full episode with Sarah Kaminiski, founder of Best Ever Granola and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Sarah specifically about launching into retail stores - Enjoy! (and learn). Questions asked: If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first? What would you say are the benefits of starting in local retail stores vs going direct to big box? What is a challenge you had when landing on retail store shelves and how did you resolve? Links to follow Best Ever Granola & Sarah's story: Best Ever Granola Instagram: https://www.instagram.com/bestevergranola/ Best Ever Granola Tiktok: https://www.tiktok.com/@bestevergranola Best Ever Granola Website: https://www.bestevergranola.com/ Faire Wholesale Platform: https://www.faire.com/ Check out Best Ever Granola website to see all the stores and locations. How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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Community First: Sarah Kaminski on Leveraging Local Partnerships for Retail Success 28:41

πριν 5 weeks28:41

28:41

Send us a text In this conversation, Sarah Kaminski shares her journey of building Best Ever Granola from a home-based operation to a growing brand with retail partnerships. She discusses the challenges of scaling production, the importance of marketing and social media engagement, and the strategies she employed to connect with consumers and retailers. Sarah emphasizes the value of building relationships and providing genuine connections through her brand, while also offering advice for aspiring entrepreneurs on how to navigate the early stages of business development. Major Takeaways: Brand awareness was her focus the first year Sarah don't work with a co-packer; everything is small batch Building relationships with retailers takes time and effort Social media should provide value, not just sales pitches Sampling at events is different from grocery store demos Start small, get feedback, and grow organically Chapters 00:00 Introduction and Early Challenges 03:16 The Journey to Launch a Brand 05:50 Sourcing Quality Ingredients 08:50 Consumer Feedback and Brand Identity 11:50 Building Retail Relationships 14:36 Scaling Production and Manufacturing 17:52 Entering Larger Retail Markets 20:50 Marketing Strategies & Consumer Engagement 25:00 Future Growth & Expansion Links to follow Best Ever Granola & Sarah's story: Best Ever Granola Instagram: https://www.instagram.com/bestevergranola/ Best Ever Granola Tiktok: https://www.tiktok.com/@bestevergranola Best Ever Granola Website: https://www.bestevergranola.com/ Faire Wholesale Platform: https://www.faire.com/ Check out Best Ever Granola website to see all the stores and locations. How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

1
3 Rapid Retail Questions with Aliett Buttelman, Co-Founder of Fazit Beauty 2:18

πριν 6 weeks2:18

2:18

Send us a text Hope you have enjoyed the full episode with Aliett Buttelman, Co-Founder of Fazit Beauty and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Aliett specifically about launching into retail stores - Enjoy! (and learn). Questions asked: If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first? What would you say are the benefits of starting in local retail stores vs going direct to big box? Are there any resources that you found helpful when launching in retail? Links mentioned in this episode: Mocktails for Mommy Website LINK Mocktails for Mommy Instagram LINK How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book…

Shelf Talks

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Aliett Buttelman’s Blueprint for Turning Viral Moments into Retail Success with Fazit Beauty 40:06

πριν 6 weeks40:06