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Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it ...
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“Customer obsession” is an overused phrase. But for Frette, it just might be true. Phillip and Brian sit down with Paola Pugliese of Frette to discuss heritage luxury, DTC-specific category extensions, and the future of brand activations at cultural events. Recorded live at eTail West. “Quiet Luxury is Not a Trend” Key takeaways: - The power of con…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free e…
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For FACEGYM, what is the multiplayer future? What are those incentives, and what do customers want in return? PLUS: A teardown of Web3 as it enters the slope of enlightenment. Listen now and join the discussion! “What does ‘better’ mean?” Key takeaways: - Web3's potential for mass adoption is still hindered by regulatory conditions and technical ba…
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Breakout brand BK Beauty’s co-founders, Lisa and Paul Jauregui, discuss the potential consequences of a TikTok shutdown on the eCommerce landscape. While many brands use TikTok Shops as a growth channel to reach new audiences, the House passing a bill to shut down ByteDance's operation in the United States has sent shockwaves through the industry.…
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MrBeast has some recent learnings in trademark legalities and how hard DTC chocolate can be, and McDonalds is not answering back Phillip’s question. Plus, was the Super Bowl really the most-watched human event or do we just have too many ways you count who is watching, more people, and more widespread and varying broadcast options? And could a gian…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free e…
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Has "doomerism" evolved since last year's report into something much more global? Has the wellness obsession been taken too far? Is the appeal of being a semi-luddite on the rise? Friend of the pod and cultural theorist Matt Klein discusses the findings from his annual META Trends Report. “Going Airplane Mode” Key takeaways: - A key takeaway from a…
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The allure of building a retail space is strong these days, but doing it right is critical. How do you know when to spend big bucks on fancy tech and when to equip your employees more instead? What is the special sauce to creating an environment where customers will keep coming back? It’s an exciting time in retail and Rebekah and Libby give us ins…
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Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel) Ad-free episodes and bonus conte…
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Kyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now. The Digital Front Porch Key …
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Kyle Chayka joins us to discuss Filterworld, and the impact that algorithms have on culture and connection. Are we at the mercy of rapidly-changing algorithms and recommendations? How do we overcome ‘algorithm anxiety’ and become more intentional and thoughtful in our content consumption and decision-making? Listen now. The Digital Front Porch Key …
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This week on the podcast, Phillip and Brian discuss the debatable success of the KITH loyalty launch, the “debauchery” during the prior eCom boom cycle, and the forthcoming Apple Vision Pro’s impact on Commerce. PLUS: Save the date for SXSW 2024! Listen now! “No one wants to make a decision about the future without data from the past” Key takeaways…
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There are some compelling storylines to follow already in 2024, and Phillip and Brian have some hot takes on X creator payments and deepfakes, why “boring” seems to cut through the noise now, and some excitement about Vision PRO. Also, are we to the point now where innovation means working with the algorithm versus working around the algorithm? Lis…
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Our Predictions episode was packed with many great insights and discussion points, but the guys had even more to discuss regarding what 2024 has in store. PLUS: Rite Aid gets a hefty penalty from the FTC, healthcare trends, “Trendcore” and “trendwashing”, and what Phillip and Brian are reading right now. Product is Content {00:08:41} - “The termina…
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The Vogue of eCommerce {00:10:02} - “Depending on where you sit in your economic pessimism, if you believe that the economy continues to rip in 2024, then Costco is a no-brainer choice. If you believe that the economy is going to see challenges in 2024, then Costco is still a safe choice.” - Phillip {00:22:05} - “The problem is a lot of these brand…
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Kicking off our 2024 season of the podcast, Phillip and Brian discuss the storylines of the upcoming NRF Big Show. PLUS: the spatial computing hype cycle is upon us, as is a new handheld device revolution. Listen now! The Year of Spatial Computing {00:09:54} - “Shopify has conquered down market, and so naturally, the most obvious place for growth i…
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LIVE from MUSES, join Phillip and Brian as they sit down with Boys Club podcast host Deana Burke and Context podcast host Blake Finucane for a lively discussion about technology, art, and culture and the resurgence of print in the digital age.Από τον Blake Finucane, Phillip Jackson, Brian Lange, Deana Burke
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Recorded live during MUSES, art curator Tam Gryn and performance artist Arantxa Araujo discuss the intersection of science and dance, the influence of ancient Muses on contemporary innovation, and offer insights into the creative process, the neuroscience of movement, and the historical inspiration behind the various forms of art featured during MU…
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Michael Miraflor and Alexa Lombardo join the MUSES Live panel to explore the future of Consumer marketing roles and activations. Topics range from the “death of the CMO” position to Range Rover's activation at Art Basel Miami Beach; and how technology and vision may help solve the Loneliness Epidemic and the decline of the “Third Place.” Listen now…
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The team from Acrylic Robotics is giving independent digital artists a new opportunity to sell on-demand artwork without ever picking up a paintbrush. Joining us for our three-day activation during Art Basel, CEO Chloë Ryan talks about the market opportunity and the solution that Acrylic can provide emerging artists; and how brands can partner with…
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What happens when brands forecast poorly? They fail to compete in the marketplace, and they have to sell excess inventory at a loss. Taped live during Future Commerce’s MUSES activation during Art Basel, this panel comprises DTC competitive intelligence platform Next Big Shop’s co-founder David Hoffman and Resale.com’s co-founder Sachin Pawa. Toget…
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Recorded live at MUSES during Art Basel 2023, join Phillip and Brian and special guest Ashley Batlz as they discuss and recap BFCM 2023 and how the need for better data drives every new experience for the future of marketing. Thanks to our partners at Dotdigital for supporting MUSES. Listen now!Από τον Ashley Baltz, Brian Lange, Phillip Jackson
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It's a Christmas Eve miracle! We return with a FULL WRAP-UP of Walmart's first shoppable "RomCommerce" series, "Add to Heart"! Join Rhian, Jaci, and Phillip as we unwrap the greatest gift of all — a shoppable Christmas holiday rom-com! This episode is made possible by BundleIQ. Get your own private GPT, chat with websites and videos, and summarize …
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Did you miss MUSES? Tune in for a mini recap at the beginning of the episode. Stick around as Phillip and Brian dive into the intriguing world of how digital media influences and sometimes distorts our memories and perceptions, particularly in the context of business and cultural trends. Ripples in a Stream {00:08:20} - “We had Chloe Ryan, who's th…
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A lot of brands say they want to make their customers’ lives better with their products, but how do they go about actually achieving that? The storied brand, James Baroud, is creatively connecting with their audience and finding new ways to not only help them want to purchase their products but also to enjoy their products even more, and therefore …
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Phillip sat down with Deana Burke for the 100th episode of the Boys Club pod. They talk the Multiplayer Brand and some of the Future Commerce thinking about what makes eCommerce special and how brand operators are trying to tune out the noise and think bigger than tactics. We're moving up out of strategy into vision and how company leaders are look…
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The holidays are a time for giving and receiving gifts and sharing in schlocky Hallmark-style TV movies. Walmart's 23-part series, "Add to Heart" capitalizes on this trend by turning RomCom into RomCommerce! ASSOCIATED LINKS: Sign up for BundleIQ to start your own private GPT and searchable data for your eCommerce business. Add to Heart on Youtube.…
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The shift towards low-code platforms like ServiceNow has changed the landscape for service agencies, requiring them to adapt their approach and focus on specific solutions. Phillip and Brian sit down with friend and mentor Jon Klonsky to discuss his new venture, which will specialize in implementing and rescuing failed implementations of the Servic…
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Phillip and Brian sit down with Natasha and Deana, Co-Founders of Boys Club and mavens in the web3 and crypto world. They discuss what place legacy brands have in web3, what the challenges are for adoption, who’s helping, and who’s hurting. But what will it take to get there? A Well-Governed Potluck {00:20:20} - “A big part of the value set of web3…
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The boys are back for a round of musings on the impact of Ozempic and Kim K’s marketing genius! And then, Brian sits for a live interview at Retail Summits with Mike Beckham, CEO and Co-Founder of Simple Modern, who shares how he has built a team that has been built on generosity and relationships and making a real difference in the world around us…
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This free preview of After Dark is brought to you by the paying members of Future Commerce+! Join today and receive access to ad-free and bonus content from Future Commerce. futurecommerce.com/plusΑπό τον Future Commerce
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This season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualize and debut new products, set their objectives, make pivotal decisions, and foster seamless collaboration across their teams to breathe life into a new product. Our guest on our 5th episode of Decoded …
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"Everything's dopamine-centric" and today we explore how the industry of logistics and eCommerce are no different. PLUS: Kris Gösser join us to discuss the rise and fall of Convoy. Listen now! We Need More Daring {00:17:03} - “Everything's very dopamine-centric. And it is, it is preying on your like, "I'm going to gamble a little bit. I'm going to …
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The world’s most recognizable brands employ artists and storytellers to preserve their legacy. Today, on Episode 2 of the second season of VISIONS, we're going live to the VISIONS Summit, recorded in June of 2023, in Chicago, and we'll listen in to our special guest, José Cabaço, the former Global Creative and Storytelling Director of Adidas and Or…
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We love a good chart, and every year, Gartner provides us with one that gets a *lot* of buzz. In this episode, Aaron Sheehan joins Phillip to unpack and unlock the mysteries and myths of the Magic Quadrant and ways it can benefit those having a look and those who have been placed on it. Why is context so important in understanding this and other re…
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Phillip and Brian discuss current events and news in the eCommerce space, Phillip reveals how he likes long walks with ChatGPT, and what if Brian was right all along about AI Butlers? What limitations will be needed as products like Rewind become more adopted? What constraints to context will these types of technologies overcome? And how much shoul…
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This week we dive into competitive intelligence: what are your rivals up to, and how does it affect you as a brand leader? Josh Wilson, CEO of Particl, reveals how observing competitors and smartly leveraging that data can distinguish you from the rest. PLUS: A brand review of Popsmith, and we rehash the concept of DISloyalty. Listen now! Biggest M…
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This season on VISIONS will explore the content of VISIONS: Volume IV by Future Commerce. VISIONS is an audio-visual Annual Trends report that examines the changes in culture and commerce and their impacts on the technology industry that serves them. VISIONS: Volume IV took place over three months, from April to June 2023, bookended by two events. …
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With AI-generated content becoming so prevalent, it’s sometimes harder to tell what is real and what is fake. How does this change the way people invest in search, and what kind of ramifications does it have on Google, for example? Also gadgets are cool, but the commerce implication is not just that you have to buy it, it's that they provide a new …
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The Lover is brave enough to go against convention, driven by the need to connect with another. They are positive and courageous, bringing out the best in others and seeing love as a universal force. The Lover creates meaning, passion, and connection. Frownies has been building this way for over 130 years, and the Fifth-Generation Female Owner and …
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This season on "Decoded," presented by BigCommerce, we'll delve into the intricate processes behind successful brands. Discover how they conceptualize and debut new products, set their objectives, make pivotal decisions, and foster seamless collaboration across their teams to breathe life into a new product. Ever wondered how customer service evolv…
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What happens when your personal fulfillment is overshadowed by tech advancements and rapid business growth? Thomas McCutchen shares his journey of finding purpose in the realm of commerce as an elder millennial while pushing strategy and vision forward for clients in DTC and eCom. From the early days of bootstrapping his passion project to the orga…
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Phillip and Brian look at loyalty programs including Delta’s, which may turn Brian into a United or an Alaska guy, recap some compelling highlights from the All-In Summit that Phillip went to, and remind us why commerce really matters and can bring about powerful change as we work to shape it. “A Giant Pain Fest” {00:09:02} - “Loyalty is a form of …
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The Creator naturally tears down and rebuilds, moving toward positive change. A tenacious visionary and a dreamer who pursues their goals with unwavering dedication, confidence, and willingness to take risks. The Creator has a strong sense of vision, sometimes restructuring traditional forms. When it comes to brands that exhibit this archetype, Só …
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This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an entire organization collaborates effectively to bring a new product to life. We've all heard the idioms before. "You are what you eat." "You get what you p…
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The nature of the digital consumer and reaching them in their region and in their context where they are is not just taking something for granted as if all you have to do is put it out into the world and then people adopt it. You have to adapt it to market. How can pizza shops and restaurants maximize the data collected by Slice to stay ahead of tr…
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How do you listen to the customer and make decisions about the customer without making decisions for the customer? How do we talk to customers better? And how, in the midst of storytelling as a brand, do we remember that our customers are human? Daniel Hoffman, Creative Director at Five Below, shares that sees his customer as a muse and how followi…
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