

ΕΠΙΧΟΡΗΓΟΎΜΕΝΟ
In this engaging conversation, Brianna Arps, founder of Moodeaux, shares her journey from being a beauty editor to launching her own luxury fragrance brand. She discusses the challenges she faced, the importance of community engagement, and how her personal experiences shaped her brand's identity. Brianna emphasizes the significance of emotional connections in fragrance, the role of PR in building momentum, and the strategic decisions that led to successful retail partnerships. In this conversation, Brianna Arps shares her journey of launching and growing her fragrance brand in retail. She discusses the challenges and lessons learned, particularly around inventory management, building community, and the importance of strategic partnerships. Brianna emphasizes the need for intentionality in branding and packaging, as well as the significance of consumer engagement during the holiday season. She also reflects on her personal growth as a founder and the importance of shedding ego to foster team expansion and future success.
Key Takeaways:
Breakdowns:
00:00 The Accidental Entrepreneur
02:51 Finding Solace in Fragrance
06:08 Building a Brand from Scratch
08:59 The Journey to Launch
11:53 Creating a Unique Fragrance
14:58 The Importance of Community Engagement
17:56 Navigating Challenges as a Black Woman Entrepreneur
20:58 The Role of PR and Media in Growth
24:10 Retail Partnerships and Strategic Growth
43:59 Lessons Learned from Launching in Retail
46:24 The Importance of Inventory Management
48:08 Building Community and Exclusivity in Retail
50:48 Strategic Product Launches and Brand Credibility
53:41 Choosing the Right Retail Partners
56:42 Evolving Brand Identity and Packaging
01:06:54 Holiday Strategies and Consumer Engagement
01:09:43 Future Growth and Team Expansion
Links mentioned in this episode:
Moodeaux Website Link
Moodeaux Instagram Link
Brianna Arps Instagram Link
Check out Moodeaux Website f
How to Follow Shelf Talks Podcast on social:
Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast
Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast
Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
41 επεισόδια
In this engaging conversation, Brianna Arps, founder of Moodeaux, shares her journey from being a beauty editor to launching her own luxury fragrance brand. She discusses the challenges she faced, the importance of community engagement, and how her personal experiences shaped her brand's identity. Brianna emphasizes the significance of emotional connections in fragrance, the role of PR in building momentum, and the strategic decisions that led to successful retail partnerships. In this conversation, Brianna Arps shares her journey of launching and growing her fragrance brand in retail. She discusses the challenges and lessons learned, particularly around inventory management, building community, and the importance of strategic partnerships. Brianna emphasizes the need for intentionality in branding and packaging, as well as the significance of consumer engagement during the holiday season. She also reflects on her personal growth as a founder and the importance of shedding ego to foster team expansion and future success.
Key Takeaways:
Breakdowns:
00:00 The Accidental Entrepreneur
02:51 Finding Solace in Fragrance
06:08 Building a Brand from Scratch
08:59 The Journey to Launch
11:53 Creating a Unique Fragrance
14:58 The Importance of Community Engagement
17:56 Navigating Challenges as a Black Woman Entrepreneur
20:58 The Role of PR and Media in Growth
24:10 Retail Partnerships and Strategic Growth
43:59 Lessons Learned from Launching in Retail
46:24 The Importance of Inventory Management
48:08 Building Community and Exclusivity in Retail
50:48 Strategic Product Launches and Brand Credibility
53:41 Choosing the Right Retail Partners
56:42 Evolving Brand Identity and Packaging
01:06:54 Holiday Strategies and Consumer Engagement
01:09:43 Future Growth and Team Expansion
Links mentioned in this episode:
Moodeaux Website Link
Moodeaux Instagram Link
Brianna Arps Instagram Link
Check out Moodeaux Website f
How to Follow Shelf Talks Podcast on social:
Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast
Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast
Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
41 επεισόδια
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