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Write Better Copy Using the 5 Levels of Customer Awareness [Ep. 10]
Manage episode 316055935 series 2999691
Το περιεχόμενο παρέχεται από το Emma Givens. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Emma Givens ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Learn to write better copy using the 5 Levels of Customer Awareness! Also known as the 5 Stages of Awareness, this psychological understanding of the customer journey was codified by Eugene Schwartz in his book Breakthrough Advertising. It traces customer awareness from Totally Unaware to Totally Aware of their problem, solutions, and that YOUR solution is the best fit!
The 5 levels of awareness are usually reserved for an advanced copywriting course or digital marketing department in corporate. BUT I know that they're fundamental to an effective content marketing strategy, conversion copywriting like how to write a sales page that converts, and implementing copywriting tips for websites that are created *by entrepreneurs themselves*.
So, listen to the full episode to learn about this powerful psychological aspect of copywriting yourself!
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Time Stamps:
3:53 - Level 1
6:25 - Level 2
10:32 - Level 3
12:56 - Level 4
15:26 - Level 5
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Important info:
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