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19. Marketing vs. Branding (A beautiful relationship?)
Manage episode 322079024 series 2999691
Το περιεχόμενο παρέχεται από το Emma Givens. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Emma Givens ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
What is marketing? What is branding? (Is it just graphic design)? And critically, what's the difference?
In today's episode, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We collaborate on client projects often).
We'll touch on the topics of:
- Defining the difference between branding and marketing
- When to invest in branding for your business for the first time, whether you sell products or services
- When to rebrand/why it's worth rebranding a business
- How to raise prices without losing customers and actually gain better *quality* customers through branding
- The impact of branding on in-person, customer experience strategy
- How branding basics guide digital marketing strategies to grow your business online and build your online platform
- How branding guides advertising and marketing objectives and informs B2B marketing and B2C marketing tactics.
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Guest contact info:
Ready to talk branding (or a rebrand)? Visit www.cremebrands.com
Connect with Crème Brands on Instagram @cremebrands
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Interested in copywriting and marketing support for your business? - Book your free discovery call now!
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