One Word Every Capital Raiser Needs To Focus On In 2024 - E794 - RMR

Cash Flow Connections - Real Estate Podcast

Welcome back to RaiseMasters Radio. In this episode, I'm joined by Aaron, one of our mastermind members who's been absolutely crushing it since joining.

Before diving into his invaluable tip for capital raisers, we explore Aaron's artistic roots and how he navigated the complexities of developing in Brooklyn. Now, for the golden nugget: Aaron emphasizes the power of "cultivate" as the one-word tip. Cultivating relationships is about developing and improving through education and communication.

Aaron shares insights on systematizing the cultivation process, emphasizing the importance of a CRM (Client Relationship Management) system. He sheds light on behavioral components, such as calling, emailing, posting on LinkedIn, running webinars, and more, to consistently engage and educate potential investors.

We delve into the significance of storytelling in overcoming challenges and building trust. Aaron's refreshing perspective centers on the fact that people invest in you, not just the deals you present. The culmination of cultivating relationships and telling your story leads to comfortable conversations and increased investor confidence.

Thanks for tuning in, and stay tuned for more RaiseMasters Radio episodes!

Resources mentioned in the episode:

1. Aaron Yassin

Website

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