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Weight Watchers: The Community-Centered Approach That Changed the Diet Industry
Manage episode 442680504 series 3604303
Το περιεχόμενο παρέχεται από το TopHealth Media. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον TopHealth Media ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to Selling Cures, the podcast that offers a behind-the-scenes look at the intriguing moments in US healthcare's marketing, advertising, and public relations. In today's episode, we're diving into the Weight Watchers revolution.
How did a small support group in a New York apartment, started by housewife Jean Nidetch, transform into a multibillion-dollar company and change the way we think about dieting forever?
Tune in as we explore the emotional and psychological aspects of weight loss, the power of community support, and the brilliant marketing strategies that propelled Weight Watchers to become a national phenomenon. Join us for an inspiring tale of innovation, empowerment, and human connection in the world of wellness. Stay with us!
Fun Fact: The point system revolutionized how people track food intake and is still in use today.
Timestamps:
00:00 Weight Watchers revolution: marketing, advertising, PR insights.
05:16 Weight Watchers' group accountability revolutionized weight loss.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
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