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Crisis Management Masterclass: The 1982 Tylenol Poisonings and Johnson & Johnson's Historic Response
Manage episode 442680502 series 3604303
Το περιεχόμενο παρέχεται από το TopHealth Media. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον TopHealth Media ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to another episode of "Selling Cures," where we delve into pivotal moments in US healthcare's marketing, advertising, and public relations. Today, we're unfolding a story that shook the foundation of the healthcare industry and set a precedent for crisis management and corporate responsibility—the Tylenol poisonings of 1982.
How did Johnson and Johnson navigate a nationwide crisis, restore public trust, and establish new standards for safety? We'll explore their rapid decision-making, bold actions, and transparent communication that not only reclaimed their market share but also led to crucial regulatory changes.
This episode uncovers how a tragedy transformed into a case study of corporate ethics and effective crisis management. Stay tuned for this compelling story.
Fun Fact: Tylenol regained its market share within a year after the crisis, thanks to Johnson and Johnson’s swift and transparent crisis management.
Timestamps:
00:00 Podcast on Tylenol poisonings and corporate crisis response.
05:57 Tylenol crisis: tragedy, corporate accountability, safety innovation.
07:04 Returning soon with another fascinating healthcare story.
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