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Episode 262 with Rachel Gogos: Leveraging Brand Identity for Business Expansion
Manage episode 443504927 series 2805411
Το περιεχόμενο παρέχεται από το Erin Marcus. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Erin Marcus ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
On this episode of the Ready Yet?! podcast I am taking a dive deep into the complexities of brand evolution with Rachel Gogos of Brand ID.
Join us as we explore the challenges businesses face as they grow, transitioning from personal to business brands and vice versa. Rachel shares invaluable strategies on maintaining a dynamic online presence, including website development, content marketing, and podcast production. We discuss setting long-term goals, the importance of consistent messaging, and how to effectively utilize social media to connect with your audience. Whether you're looking to refresh your brand or differentiate yourself in a crowded market, you will definitely want to check this out!
GUEST RESOURCES
Rachel Gogos is the founder and CEO of brandiD–a web and content marketing agency that helps you build your brand and business by aligning your profession with your soul’s work. Before launching the brandiD, Rachel was an editor at The Wall Street Journal and a communications specialist at the United Nations. Most recently, she authored Build Your Brand: The Soul-Based Guide to Digital Marketing and is the host of the Business of You Podcast.
https://www.linkedin.com/in/rachelgogos
https://podcasts.apple.com/us/podcast/the-business-of-you-with-rachel-gogos/id1605697913
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