How to Create Memorable and Stand-out Packaging for your Products with Denisa Parker

Product Powerhouse

In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products.

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On this episode we cover …

• The role packaging plays in creating a memorable unboxing experience.
• Why investing in packaging is crucial for small businesses.
• Understanding your target audience and aligning your packaging with their preferences.
• The importance of consistency and branding.
• The significance of sustainability in product packaging.
• The benefits of incorporating sustainability into your brand identity.

Throughout the episode, Denisa shares her expert insights and provides valuable advice on creating memorable packaging that will not only resonate with your target audience but also differentiate your products from the competition.

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