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You’re tuned in to a fast track physical product business building...where you’ll learn from founders and elite marketers of super successful physical product businesses. Learn about how: they came up with their product ideas, validated their product concepts, launched and took their physical products to market, and how they managed to rapidly scale their physical product businesses to 1M+, 10M+ and 100M+ in revenue businesses. whether you are launching your product via: crowdfunding, amazon ...
 
The Product Business Podcast is the place for product entrepreneurs to get the expert insight they need to grow their businesses. Hosted by Amy Wenslow, the founder and CEO of Products to Profits, this show focuses on practical, actionable information that helps boost sales, streamline operations, and take product-driven businesses above and beyond their goals. With more than 30 years of experience in product development, managing sales teams, consulting, leading product launches, and creati ...
 
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Business of Product

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Business of Product

Better Product Network

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You have a vision for your company. You had one when it started and you have one for where it needs to go next. And yet often you’re left awake at night wondering, “How do we stay top of mind? “How do we stay relevant.” “How do we turn ideas into reality?” Business of Product is a show for the CEO, the Founder, the high-growth leader looking for the hockey stick effect. Our conversations cut through the product jargon of tech stacks and product features to help you do one thing: take your co ...
 
This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decis ...
 
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Mike Reynolds revisits the big idea behind our show: why the business of product is never just about the product. As the co-founder & CEO of Innovatemap, a full-service digital product agency in Indianapolis and NYC, Mike explores from decades of personal experience what it takes to build a successful product business. Spoiler: Doing so takes so mu…
 
The past few months have been full of amazing conversations with high-growth founders and CEOs. We’ve noticed a few themes from this inaugural season of Business of Product: Preserving the human side of tech Considering new ways of fundraising The power of the pivot In this episode we breakdown these takeaways and, as you know, we believe that the …
 
You might think of psychology and tech as being worlds apart from each other. But Annie Miller, a former therapist turned tech founder believes the exact opposite is true. As she began building her company, w/you, she found others who believe it, too. Michael Fulwiler is someone Annie admires in this space. He’s a digital marketing expert for menta…
 
Is it possible to turn both a profit and leave the world a little bit better? Sonny Tai, CEO and Co-founder of Actuate, is proof that it is. Sonny joins the Business of Product show to share how people are key to success, from his time in the Marines to now growing Actuate. Proving when you focus on social impact, you accomplish more than you can i…
 
Increasing product sales to $500k per year and beyond is the first sales goal for many of us product people. Fortunately for you, we’re sharing 30+ years of experience so you can do it faster. :) In this episode, we cover several key ways you can increase product sales from $100k to $500k a year including: Why do product sales grow differently than…
 
With so many products designed to keep your attention locked on your screen, Ethan Mayers and the ChalkNotes team want their product to get you off your screen and back into the real world.In this episode Ethan shares why he’s countering the status quo. He believes in the importance of shared experiences, the power of stories, and the ability of te…
 
AI has a bad reputation with some industries, causing fear that it will eliminate jobs. But AI doesn’t have to replace humans. It can be a tool to make your job easier and allows you to do more. That’s what Etie Hertz and his team at Loris are doing. He joins us to share how Loris uses AI to make customer service agents’ jobs easier, improve custom…
 
Peter Sisson, CEO and Cofounder of Yaza, has been in tech for a long time, he fell in love with computers back when we called the internet the worldwide web. From building successful companies to losing millions, Peter’s learned a thing or two about business. One of those lessons being . that products don’t always turn out the way you plan, but tha…
 
Andrew Sawyer, CEO and Cofounder of Cured, has built his career in the healthcare industry from childhood, giving him a unique competitive advantage. He and his partners have a distinct understanding of what the problems in the industry are and what was needed. This subject matter expertise is also what enabled them to acquire client’s early on in …
 
Steven Plappert, the CEO and co-founder of Forecastr, an online financial projection tool, may be a numbers guy but he’s all about the human aspect when it comes to business. “People are really, at the end of the day, where so much of the value lies and you really need to get out there and talk to people.” He argues that investor, employee, and cus…
 
Nikki and April Dominguez are the founders of Handsome, an online community-based app for the beauty industry. The sisters came up with the idea, behind their now booming business, when they combined April’s business acumen with Nikki’s background in the industry. The journey to today was an uphill battle. As Nikki shares, “We've had to be three ti…
 
“Rare and valuable opportunities come to people with rare and valuable skills.” That tidbit comes from Jason Becker, the CEO of RICS Software and DyKnow - two very different, but very successful software companies. Getting there wasn’t a straight shot and it included getting hit with the word “no” from the very start. So Jason went out into the bus…
 
“The best thing you could do is get your broken thing into the market and then start getting real feedback.” - Oliver Wellington, COO and Co-Founder of Headliner In business, you want to be as prepared as possible and present a polished product or service to the customer, right? Maybe not, Oliver acknowledges that you can’t anticipate everything, s…
 
What’s an idea worth? Most likely, nothing. Yet, they run rampant in our businesses, across our networks, and in our minds. Leaving us with this question, is it a good idea? The truth is: if that’s what you’re asking, then you’re asking the wrong question. From the creators of Better Product comes a new original show, The Business of Product. This …
 
As I became a better developer over the years, I got worse at marketing. My brain can't seem to do both of those things at once. I put a post out on Twitter, and got some great responses that helped me a lot. Here's the thread: https://twitter.com/scottbolinger/status/1328750436031971328 In this episode I talk about the responses that I liked the m…
 
In this volatile uncertain chaotic ambiguous world having the skill set to tame uncertainty gives you the vision and path forward. These are the tools that allow you to get up when you’ve been knocked down and to bounce back confidently. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@Pro…
 
Knowing how much inventory to order and when to order affects your sales and your cash flow. There are four areas of questions that add up to the right answer for your product lines. Apply for a no-obligation call meeting about your product today. ****** If you have questions about how we can help you grow your Product Business, please email Jeff a…
 
Finding your way growing a business now may be challenging. Listen to hear the four areas of decisions with your products that have been working for massive businesses and small businesses. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products…
 
On this call we discussed ways to brush up and improve proposals to companies, buyers, and investors. Our language should be strong in our written proposals, plans, emails, and printed materials. The power of language is huge and its effects can be seen immediately. ****** If you have questions about how we can help you grow your Product Business, …
 
Listen now for the six simple steps to refining your product effectively and quickly. This is the method that saves our clients tens of thousands of dollars! ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free …
 
Listen to this episode for the nuts and bolts of why to attend a tradeshow. Amy Wenslow shares how you can create massive results fast! ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn…
 
Key points from Dan Sullivan‘s book, “WhoNotHow” about how to get out of overwhelm and into momentum with less drama and risk. Businesses are built on systems and teams but we aren’t taught in grade school to collaborate well. This episode brings you the answer to doing more with less effort. ****** If you have questions about how we can help you g…
 
This is a call from a while back. ******************************** Yesterday we went to the Scottish Highland Games in San Diego. There was a very intriguing event. Sheep dog after sheep dog was graded on how well they could guide sheep through various obstacles on a specific course. The dogs had to respond to unpredictable turns the sheep would ma…
 
Today we are talking about e-Commerce. Not just selling on your own site or Amazon but how it works when you want to sell on a site like Target.com, Jet.com, Walmart.com or any other really big name. Did you know that for all the buzz about online selling, right now it only accounts for about 8.4% of all US retail sales? Yup. That's right. HOWEVER.…
 
It is that time of year that we look at what we have of have not accomplished over the past year. We look forward to what the new year will look like and what we want to accomplish. In this episode we take a look at making bold declarations for you business and see what the impact we can have on ourselves, by making those declarations. ************…
 
There are some words in the product world that get tossed around in confusing ways. Most of the time it's only baffling because no one's explained it to you. "Merchandising" is one of them. Did you know solving merchandising problems can add tremendous amounts of money to your business? It reignites sales, helps you win over buyers and keep massive…
 
On Friday I walked a business colleague through a short version of the two processes you are seeing. He was blown away by the insights that came out for his business this year. And we only did the exercise for 15 minutes to demonstrate it! When you really take on what I'm going to show you, it is transformational. Eye-opening. Surprising. For you a…
 
This is Part 1 of Product Goals that work. It occurred to me that many of you may not have ever done any sort of strategic planning before. You might be flying totally by the seat of your pants, making things up as you go along. Trust me that is not an effective way to get where you want to go. Unless you want to go to nowhere-land, right next door…
 
We use packaging to replace the things you have to say to get somebody to buy your product. Do you know that great packaging can increase the perceived value of your product? Find out what really needs to be on your packaging. Listen in as we talk about packaging!! ****** If you have questions about how we can help you grow your Product Business, p…
 
Before you know it the Super Bowl will be here. I'm not so much a football fan as a fan of observing people at the top of their game. It's thrilling! For me that includes the commercials. One of our favorites, from a few years ago, was the Intuit ad that highlighted Death Wish Coffee. Death Wish Coffee was the winner of an Intuit contest that gave …
 
Her is one from our past. We'll be talking about how top notch business pros think. It's very different from average, run-of-the-mill-results people. Having come from a family of teachers this wasn't something I was born knowing. Like a lot of you, I had to really dig in and learn it from the ground up. Now we do multi-million dollar deals on a reg…
 
Bryce worked in support for WooCommerce, and had a great idea for a product. He pitched it to his employers and they didn't show any interest, so he decided to quit and go it on his own. He started Metorik 3 years ago, now he has over 1000 paying customers and a couple of employees.
 
Brian runs Post Status, a membership site for WordPress professionals, as well as Ledger Status, a site for blockchain and cryptocurrency education. He has faced some decline in his membership at Post Status, and he talks about why, and the hard decisions he's had to make as a result.
 
Tony started Sucuri, a security company, which was acquired by GoDaddy a few years ago. In this episode he gets real about what acquisition is really like as an entrepreneur, and it's not what you might expect. Tony tells us the struggles he had, including depression and self-doubt, and how there is very little fanfare in this process. I like to he…
 
Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he's been a bit MIA from the WordPress scene, so I talk to him about the brewery he started and what he's learned transitioning from software to beer.…
 
Corey talks about how they are moving the needle with growth at Baremetrics, and he also breaks down a simple 2 step process for small teams and bootstrappers to think about marketing. 1. Talk to customers. Learn what they want and need to inform both product development and marketing materials. Use their language in your tweets, website copy, etc.…
 
Chris and I talked about how people don't like to leave comments anymore, and how that has affected css-tricks.com, if at all. It used to be just him spinning up blog posts, but now he has a staff and they put much more effort into each post. We also talk about his journey creating and monetizing codepen.io, and how that is going. Other things we d…
 
Jason Lengstorf, formerly of IBM and then GatsbyJS, is a developer who loves to learn. His YouTube channel Learn with Jason has tons of great videos on a variety of web development topics. In this episode we talk about if learning the hot new framework is a waste of time, where front end web development is heading, and more.…
 
Congratulations to our past client, Nutpods, for making it to 13th on the Inc 5,000 list of fastest-growing companies! What an honor! Madeline and her team have worked incredibly hard over the years and been very strategic. Plus, Madeline is an outstanding, smart woman with heart. Growth causes change to certain foundations in business. Tune-in to …
 
One of our Facebook group members asked about how to bounce ideas off other entrepreneurs. Here is how to get perspective and where to ask. Connect with other Product Entrepreneurs in our Facebook group. https://www.facebook.com/groups/405861786947629/ Apply to join our Product Mastermind here — >>> https://www.productstoprofits.com/mastermind/ LIM…
 
Derrick is the co-founder of Drip, which was acquired by LeadPages. He started an app called Level, worked on it for a year, and it ended up failing. We talk about why it failed, his framework for validating products now, and how he is applying that to his next project StaticKit.
 
Social Capital is at LEAST as important as financial capital. I was reminded that my company, Products To Profits, has a tremendous reserve of social capital that we haven't fully used. Think of it as a bank account with a pile of influence and cash that has been getting compound interest. Sounds fabulous, right?! Listen to this list of ways to bui…
 
Sometimes the word SEO elicits eye-rolls from those of us who have been around for a while, but this episode with Brendan Hufford is not what you might expect. Brendan takes a different approach to SEO, he looks at a business with a holistic lens, and offers non-scammy, practical tips for improvement. This is not about guest blog posting, backlinks…
 
As someone who deals in the "how to make money from your product" side of things, I get asked a lot of questions that are best answered by an attorney. So, listen in as I interview patent attorney Adam Diament! You'll get to hear key things to watch for in the patent process and why a patent can add boatloads of money into your business. This is a …
 
Making decisions is one of the main skills of a business founder. Here's the core truth behind making decisions and how to actually have a business you're proud of. With these couple simple tips, you'll be light years ahead of other people. Join us on Facebook in the Product Entrepreneurs group to interact, meet other product people and get connect…
 
In this episode, we discuss how Jordan had an eCommerce store making $75k/mo, which gave him a lot of insight into making eCommerce products. He started out with a cart abandonment solution for multiple platforms (I even tried this out for Easy Digital Downloads). He actually avoided integrating with Shopify, but he had an idea to make a checkout t…
 
How many times a day do you ask for what you want? 1, 5, 15, 20? How often do you get the results you want from your requests? There are FOUR parts to a good request that increase how often people say "yes" to your ideas and requests. True. How well you ask determines how likely are to get what you want. This is true for selling your product as wel…
 
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