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Demand-Based Pricing in Podiatry
Manage episode 411301515 series 3302284
Το περιεχόμενο παρέχεται από το Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jim McDannald, DPM, Tyson E. Franklin, Jim McDannald, and DPM ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics.
Through personal anecdotes, including a humorous story involving a motel's dynamic pricing during a storm surge, they illustrate supply and demand principles in action. The podcast also covers how podiatrists can apply these principles to their services, stressing that unique, high-quality services justify higher prices. The hosts encourage listeners to test the market by adjusting prices and monitoring the reaction, advising against fear of raising prices adequately and strategically to reflect the value provided.
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jim@podiatrygrowth.com
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