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TapNation’s Secrets to 1 Billion Downloads in Under 5 Years
Manage episode 438170938 series 2953271
Το περιεχόμενο παρέχεται από το PGbiz Podcast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον PGbiz Podcast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Traditionally, studios faced a tough choice: either crank out hypercasual games at speed or concentrate on crafting deeper player engagement with fewer releases. TapNation breaks this mould—and brilliantly—mastering both approaches to top 1 billion downloads just four years after its founding. On this week’s episode of the PocketGamer.biz Podcast, Vincent Février, Chief Marketing Officer at TapNation, returns to share the winning strategies behind the company’s rapid rise and recent acquisition of UA Hero. Vincent unveils how TapNation’s company culture fosters creativity and bold moves, driving the daring shifts in its marketing strategy that spurred a near 10% LTV uplift. He explores how their focus on product-led growth drives long-term engagement, reveals the CMP TapNation chose to power customer-driven privacy policies, and shares the retention and retargeting strategies proven to keep and call back players.
CHAPTER TIMESTAMPS
00:00 - Intro
03:00 - Hiring at TapNation
06:29 - A shift in marketing
11:02 - Product-led growth
13:28 - Where the success comes from
17:24 - Why the next billion downloads will be harder to get
19:22 - Real-growth retention strategies
22:29 - A win-back reward
27:03 - How TapNation hacks hybrid ad mon
33:25 - CMPs affecting revenue
36:39 - TapNation's main goal in the next 12 months
42:44 - Wrapping up
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