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Dr. Kristie Nguyen - Branding Yourself While Staying Connected in Eye Care
Manage episode 422225190 series 3527004
Το περιεχόμενο παρέχεται από το Peter Precht. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Peter Precht ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Dr. Kristie Nguyen has 18+ years of experience as an optometrist, helping people improve their vision and eye health. She also has a keen interest in digital marketing and social media, and she uses these skills to promote eyecare products and services to a wider audience.
In this episode, Dr. Kristie Nguyen talks about the strategic use of social media to grow a successful optometry practice. Drawing from personal experiences, Dr. Nguyen shares valuable insights into content creation, consistent engagement, and the importance of a recognizable personal brand.
Key Takeaways:
1. Create content and have fun doing it.
2. Networking and genuine connections can lead to unexpected opportunities.
3. Leverage social media for brand promotion.
Connect with Dr. Kristie Nguyen
LinkedIn: http://linkedin.com/in/drkristienguyen
Instagram: https://www.instagram.com/dr.kristienguyen
Tiktok: https://www.tiktok.com/@dr.kristienguyen
Timestamps
00:00 Introduction and Dr. Kristie Nguyen's journey in optometry and social media marketing.
04:12 The importance of consistent sharing and engaging with other content on social media.
08:45 Benefits of hiring a brand ambassador and maintaining boundaries between personal and professional content.
11:30 Networking and making authentic connections; the story behind connecting with Go Eyewear.
16:02 The role of visual identity and Dr. Nguyen's consistent and bold hair color choices.
20:50 Discussion on industry changes: expanding licensure and laser treatments for optometrists.
23:15 Patient loyalty and the extent to which they will travel for good healthcare.
27:30 The inclusive nature of LinkedIn and making cross-industry connections.
31:45 Advice for technology companies on making business information accessible.
35:50 Closing thoughts and promotion of icclearly.com for remote healthcare opportunities.
Talk with Peter Precht: www.eyecclearly.com
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