#196: Instant Insights Into The Toy Industry Uncovered at ChiTag Part 2 of 2

Making It in The Toy Industry with The Toy Coach

Listen in as The Toy Coach conducts several mini interviews for a deep dive into the heart of toy innovation at CHITAG, part of the People of Play Week and Innovation Conference. Episode 196 offers a unique blend of playful interviews and insightful discussions with industry innovators.
In this episode, we feature a dynamic duo, Michael and Melissa Giles, founders of Chiki Chaka, who reveal the secrets behind creating a game that's as simple as it is engaging, proving that the essence of play lies in joy, not complexity. They share their journey of starting a toy business, offering invaluable lessons for aspiring creators. But that's just the beginning! We also converse with Noel from Cut.com, exploring how a media company successfully ventured into game development by listening to their audience. And don't miss insights from Julian from Asmodee, who sheds light on the intricacies of marketing and distribution in the toy world.
🎲 Featured Interviews:

• Michael and Melissa Giles: Discover the story behind Chiki Chaka, a dynamic open play game that's revolutionizing kids' playtime. With their game just three months into the market, the Giles share their fresh experiences in the toy industry, offering valuable insights for new and aspiring toy creators.
• Noel from Cut.com: Dive into the intersection of media and toy invention with Noel from the acclaimed media company, Cut. Explore how they're transforming viewer demands into engaging games, and learn about their successful journey from YouTube to retail shelves.
• Julian from Asmodee: Get an in-depth look at marketing strategies in the toy and game industry with Julian. His journey from cruise director to head of US distribution for Asmodee offers a unique perspective on game marketing, sales, and the importance of customer engagement.

🏗️ Interactive Format:

• Engaging in a creative challenge, Azhelle and her guests build towers while discussing the ins and outs of toy invention, making for a playful and informative listening experience.

🔍 Key Takeaways:

• The importance of play and movement in children's toys.
• Strategies for marketing in the toy industry, even with limited resources.
• Insights into retail strategies for toy and game manufacturers.

🔗 Resources:

For additional resources, links, and a visual experience of the interviews, visit thetoycoach.com/196 and check out our YouTube channel for the full video at youtube.com/TheToyCoach.

Tune in to this episode for a playful yet profound look at toy and game invention, and join our community of toy enthusiasts and creators. Don't forget to leave a review and share your thoughts with us!

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