Smarter Not Harder (Perry Marshall)

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Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.
Perry Marshall is a consultant, speaker and author. His business and marketing strategies are known worldwide.
“At the first job I had, I was almost always in the wrong place at the wrong time selling the wrong thing to the wrong person. And I didn't really know how to fix that.”
– Perry Marshall

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has worked with clients such as FanDuel, InfusionSoft, and LoanBuilder.
He founded the $10 million
Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. Launched at the Royal Society in London, it's the world's largest science research award. He is co-founder of the AACR's Cancer & Evolution Working Group.
NASA's Jet Propulsion Labs uses his 80/20 Curve as a productivity tool. His reinvention of the Pareto Principle is published in Harvard Business Review.
His Google book laid the foundations for the $100 billion Pay Per Click industry, and
Ultimate Guide to Google Ads is the world's best selling book on internet advertising. Marketing maverick Dan Kennedy says, "If you don't know who Perry Marshall is - unforgivable. Perry's an honest man in a field rife with charlatans." He's consulted in over 300 industries. He has a degree in Electrical Engineering and lives in Chicago.
Resources or websites mentioned in this episode:
  1. Mirasee
  2. Perry's website
  3. Perry's Twitter

Guest – Perry Marshall
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
Music and SFX credits:

• Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
• Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
• Track Title: Here To Stay
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
• Track Title: Still Life
Artist Name(s): Taiym
Writer Name: Bryan Dawley
Episode transcript: Smarter Not Harder (Perry Marshall) Coming soon.

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