Scaling Lovevery to $200+ Million/Year with President Rod Morris

LEADING BRANDS® — Wavebreak Podcast

Το περιεχόμενο παρέχεται από το Dylan Kelley. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Dylan Kelley ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 41:35

MP3•Αρχική οθόνη επεισοδίου

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.

You'll also learn Lovevery's:

Unique approach to retail, which includes selling in Target and on Amazon as a DTC business
Product development strategy and how it has been a key growth lever for the brand
iOS-proof marketing strategies, which enabled the brand to weather changes to Meta with minimal consequences
Influencer marketing strategy and how they work with influencers to reach their target audience and drive sales

Rod Morris is President of Lovevery.

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