Maximizing Profitability in Consumer: Insights from Helm Boots' CEO

LEADING BRANDS® — Wavebreak Podcast

Το περιεχόμενο παρέχεται από το Dylan Kelley. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Dylan Kelley ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 46:57

MP3•Αρχική οθόνη επεισοδίου

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
How the brand was able to increase profitability while lowering prices
Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots.

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