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Episode #14: From 142 Alpacas to the Best Fiber Festival: Liz Mitchko’s Journey"
Manage episode 421909082 series 3535417
Το περιεχόμενο παρέχεται από το Tina Joy Cochran. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tina Joy Cochran ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Episode #14: From 142 Alpacas to the Best Fiber Festival: Liz Mitchko’s Journey"
Episode Summary:
In this joy-filled episode of the Coming Home to Joy Business Podcast, host Tina Joy Cochran interviews Liz Mitchko, founder and owner of Whirlwind Ranch. Liz shares the journey of her award-winning alpaca ranch and her successful fiber festival called Fiber U. She also offers valuable insights on marketing and merchandising strategies for business owners. It's a lively conversation that not only inspires but also provides useful tips for anyone interested in creating and maintaining a successful lifestyle business.
Key Points:
- Whirlwind Ranch started as an alpaca ranch and evolved into a thriving fiber business.
- Fiber U is a fiber festival that promotes fiber arts education.
- Marketing and merchandising work together to bring awareness to a product or service and showcase it effectively.
- Understanding the psychology of your target audience is crucial in both marketing and merchandising.
- Fiber U takes place every July in Lebanon, Missouri.
- Whirlwind Ranch exemplifies how a business can adapt and evolve to suit one's lifestyle.
Links Mentioned:
- [Whirlwind Ranch Website](https://whirlwindranch.com/)
- [Fiber U Information](https://fiber-u.com/)
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