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DEEP SECRETS REVEALED | GENERAL MOTORS SENIOR INTERNATIONAL EXECUTIVE | WARREN BROWNE UNPACKS!!!
Manage episode 307137255 series 2873938
Το περιεχόμενο παρέχεται από το Jeff Sterns. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeff Sterns ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
2:07 Don't spend all the money on market research and then ignore it. 9:35 "Cimarron, Cavalier with lipstick"
13:15 Look at an '84 and an '86, side by side 16:12 this would make the Edsel pale by comparison 22:42 Allante' 24:45 Research is for girls. Real men do cars from the gut 25:42 The advantages of a zero-tolerance policy 25:43 The Coffee Doughnuts And Phone Guys 31:10 Truck Expert 36:00 Stop selling 36:54 the simplest plans are normally the best 44:10 losing $100 million a year to making almost 2 billion 47:02 all you need to know about warehousing 54:07 Why didn't the UAW like it? 55:13 know the portfolio limitations of the company that you're buying BEFORE you buy it. 1:03:27 Brazil
1:07:08 Look to leadership if you can't make money in a two and a half million market 1:07:53 told Jim McDonald, that we were going to be a 36% company. 1:08:44 We were a 25% company heading to 15. 1:09:09 the ability for an internal organization to come to grips with a problem and fix it is very difficult...external headwinds and external hurricanes come to bear if you can't do it internally. Ultimately, that's... what happened to General Motors. 1:09:22 Rear-wheel-drive minivans 1:14:46 Every senior planner in GM knew that the Japanese were coming with luxury vehicles 1:20:30 Nobody wants to talk about it 1:22:07 Ronald Reagan interrupted a meeting when the Space Shuttle exploded
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