#81 | The Power Of Niching Down In Your Business - Logan Carnes Harley Seelbinder podcast

#81 | The Power of Niching Down in Your Business - Logan Carnes

11M ago 1:16:18

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In this episode, I talk with Logan Carnes. He has an interesting story starting as a drug dealer who transitioned into landscaping and junk removal. He and I talk about the importance of selecting a niche for your business or your social media. We also talk about how your life shouldn’t be niched down because you don’t want to limit yourself to one axiom. Finally, we talk about 3 traits that will increase your success.
💌 Guest: ✅ Name - Logan Carnes
✅ Instagram - https://www.instagram.com/loganscarnes
(0:00:00) Introduction of Logan Carnes
(0:00:43) Addiction to video games and discovery of weed
(0:03:26) Scaling up the weed business
(0:05:24) Trips to West Virginia for more weed
(0:06:35) Making money from selling weed
(0:07:13) Interception by postal service and living with parents
(0:10:36) Relapse into selling weed and police raid
(0:14:26) Confiscation of cash and drugs by the police
(0:15:04) Goal to save $100,000 and launder money legally
(0:18:33) Starting a lawn care business for money laundering
(0:20:29) Transitioning to landscaping and selling the business
(0:23:23) Profit from selling the business and planning to move
(0:25:13) Moving to Florida and paying a fine instead of probation
(0:27:02) Traveling during COVID-19 and settling in Florida
(0:28:55) Making money through Instacart and struggling with focus
(0:30:59) Transitioning to creating POV text content
(0:35:38) Increasing watch time and controversial content
(0:39:00) Break from TikTok and trying other side hustles
(0:41:06) Starting a new TikTok account and focusing on music
(0:43:47) Building a loyal following and monetizing content
(0:47:55) Providing value through a free PDF course
(0:52:35) Importance of focus and niching down
(0:55:23) Logan's different interests outside of social media
(0:57:31) Balancing social media with other aspects of life
(0:58:11) Shiny object syndrome and the importance of focus
(1:00:06) Niche down to the audience in social media
(1:02:32) Junk removal as a means to an end goal
(1:03:49) Building discipline and positive habits
(1:04:22) Final lesson of discipline and focus
(1:06:40) Importance of patience and slowly incorporating interests
(1:07:14) Patience and focusing on the craft
(1:08:14) Power of branding, brotherhood bond, and solid team-building
(1:06:35) Importance of speaking the truth and staying informed on politics

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