Marketing For People Age 50+

Fitness Business University Podcast

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Key Areas of Discussion

• Marketing to 50+ Clients: Vince offers strategies for connecting with the 50+ demographic and highlights the unique needs and opportunities within this group.
• Small Group Training Benefits: Discusses how small group training can provide the same value as one-on-one sessions at a fraction of the cost, making it appealing to both clients and trainers.
• Business Growth: Vince shares success stories and tips on how small group training can transform a fitness business.
• Free Book Offer: Vince is offering listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, which provides practical advice on building a successful fitness business.

Timestamps:

• [00:00:00] Introduction: Vince introduces the podcast and highlights the importance of marketing to the 50+ demographic.
• [00:02:01] Small Group Personal Training Benefits: Jay and Vince discuss how small group personal training offers value similar to one-on-one sessions but at a more affordable price point.
• [00:06:24] The Rise of Small Group Training: Vince explains the growing popularity of small group training and its benefits, particularly for older adults.
• [00:10:00] The Marketing Shift: Vince talks about the power of good marketing and how it is crucial to attract the right clients to your gym.
• [00:14:49] Focusing on Clients Aged 40-60: Vince explains why the 40-60 age range is a sweet spot for personal trainers and gyms looking to expand their client base.
• [00:18:22] Overcoming Challenges in Reaching Older Adults: Vince shares common obstacles gym owners face when marketing to older adults and provides solutions.
• [00:29:00] Success Stories: Vince shares anecdotes from his experiences with clients and how small group training transformed his business.
• [00:30:25] Free Book Offer: Vince offers listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, with advice on implementing the small group model.

Download a copy of Vince's Ultimate Guide to Small Group Personal Training by CLICKING HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!