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Boundaries of Persuasion in Digital Marketing with Dries Cuijpers
Manage episode 342759939 series 3388177
Το περιεχόμενο παρέχεται από το Mikhail Myzgin. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mikhail Myzgin ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Mikhail and Dries talk about a big grey area of persuasion techniques in digital marketing, specifically in social proof, personalization, advertising, and nudging. We also discuss the current state of regulations on all these topics, the legal bottom line marketers must keep in mind, and more.
Dries is a lawyer and coordinator of the digital economy at the Consumer Division of the Netherlands Authority for Consumers and Markets. He has nearly 20 years of experience as an enforcement official in numerous economic sectors. He set up ACM’s Behavioural Insigths Team and managed the team for the first years. In recent years, he has worked at the OECD on consumer policy. He is a co-author of ACM’s Guidelines on the Protection of the Online Consumer.
Dries Cuijpers on LinkedIn -- https://www.linkedin.com/in/driescuijpers/
Authority for Consumers and Markets -- https://www.acm.nl/en
Guidelines on the protection of the online consumer mentioned in the episode can be found here -- https://www.acm.nl/en/publications/guidelines-protection-online-consumer
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