Top 5 Reasons Deals Don’t Close #2: We’re Not Talking to All the Decision Makers
Manage episode 356103266 series 2924659
In complex, enterprise selling, we need to branch out beyond the people that we’re already influencing and gain buy-in from all decision-makers. Specifically the Economic Buyer!
How does this show up within our opportunities?
- Contact won’t introduce you to anyone higher
- Contact won’t work with you to sell internally
What can I do to prevent this from happening?
- You clearly understand the decision-making process and who is involved
- Gain access to true economic decision makers
Time Stamps:
* 1:04 - Why is this a Challenge?
* 3:03 - 3 Wide 3 Deep Decision landscape
* 10:00 Understanding the Decision Making Process & Earning the Right
* 17:30 - CIGAR Recap - Strip line + Intro Ask
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