The Art of Automotive PR with Bentley Motors' Wayne Bruce

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This week on the Podcast: John Marcar sits down with PR Guru Wayne Bruce. Wayne, affectionately known to many as ‘Man Bat’, is the Chief Communications and D&I Officer at Bentley Motors and is responsible for much of what we see, hear and experience from the Bentley brand alongside his team of colleagues.

Before taking the leading comms role at Bentley, Wayne has also been at the forefront of executive automotive PR with roles at VW, SEAT, Nissan, INFINITI and perhaps one of the most significant chapters, McLaren Automotive, where in his time as Global Communications Director he oversaw the launch of the McLaren P1, 650S, 675LT, 570S, 570GT, 720S, Senna, 600LT, Speed Tail and the GT.

Later, Wayne moved from the British new kid on the block (McLaren) to one of the most prestigious British brands - Bentley where since starting with the marque, has seen his involvement in bringing the hybrid Bentayga, the 3rd Generation Continental GT, and the latest Generation Flying Spur to market as well as reworking and relaunching the prestigious Mulliner brand.

In this unique conversation, Wayne and John work through a fantastic career, starting with a spy shot of a Rover 200 Convertible in a Dunkin’ Donuts car park in the US… yes, really.

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