#119 - Sue Kerber of Rad Soap Company - Founding a Soap Empire from the Farmers Market to Whole Foods and Universal

Dirt in Your Skirt - The Podcast

It all began in a small kitchen fueled by a mother’s love where the founder, Sue Kerber searched for something natural to relieve her son’s eczema. In early 2009, she turned her entrepreneurial spirit and passion for blending natural ingredients into what is today known as the Rad Soap Co. From that point forward Sue and her family developed a unique and top secret proprietary process for creating their handcrafted batches of soap. The process includes suspending the soap in a glycerin state with botanicals and essential oils never being exposed to caustic sodas/lye therefore never altering the delicate state of those natural ingredients. To this day RAD's unique process of production has never been duplicated to their knowledge. RAD's products are crafted and ready for delivery within 24 hours thus delivering the freshest all-natural body care to our beloved consumers and wholesale partners.

A group of unexpected loyal customers got behind the family and their award-winning products from day one with the power of a grassroots movement which took on a life of its own. Rad was also accepted/requested into the world of the highly prestigious, trending and selective Korean Beauty/Skin Care market when they became one of the first and only American family-owned companies to sell their products in South Korea.

Today, The Rad Soap Co. is committed to being the consumers the most trusted source for natural body care products. RAD Soap adheres to strict quality standards due to the founder’s belief “If my family won’t use it, then we won’t sell it”. We believe in products with a purpose.

Find Sue and Rad Soap Co.

Website: www.radsoap.com

Facebook Page: https://www.facebook.com/RadSoapCo/

Instagram: https://www.instagram.com/radsoapco/

Twitter: https://twitter.com/RADSoap

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