224. An Easy Fix to a Common Retail Marketing Mistake

Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

Looking for a retail survival guide for the Holidays? I’ve got you! My Holiday Success Bootcamp is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday season! Grab it here!

The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes:

• A list of curated ideas (that we know work!) for promotional events for every holiday/celebration from October through January

• 6 editable email templates every retailer should send between Black Friday and New Year’s Day

• Holiday gift certificate templates

• Social media prompts and editable Q4 Canva graphics that make scheduling posts for the holidays EASY

• …and so much more!

In This Episode:

Sometimes, as retail shop owners, we get so busy working on our businesses and staying in our lanes that we make the mistake of thinking everyone knows what’s going on inside of our shops. YOU know what you do in your shop. YOU know what you sell. But does your community know what your shop is all about?

This episode is all about putting an end to the assumption that people in your community know what you do and what you sell in your retail business. I’m here to tell you that you have to be talking about your shop and your business so much that even YOU are almost sick of hearing it!

How do you know if you are talking enough about your biz? Here’s some homework:

1. Identify your best-selling categories (jeans, jewelry, candles, etc.)

2. Go through all of your social media & selling platforms (email, FB, etc) and figure out how often you are actually sharing these categories.

3. Also, identify HOW you are sharing the categories: is it just through live video or just static photos? You need to mix it up!

4. Make sure you are highlighting your best sellers inside of your store through visually appealing displays and great signage. Tell the stories of your products.

This short episode can have a huge impact on your business if you take 20 minutes out of your next CEO date to do a quick audit of how and how often you are sharing your best-selling categories. I want to hear how this episode helped you! DM me on Instagram and let’s chat!

Ready to Level Up? Join The Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!

Related podcasts we think you’ll like:

Episode 103: Increase Sales with Your Silent Salesperson: Signage

Episodes 198-200: Stop Hiding and Be Known: Retailer’s Visibility Series

Episode 221: How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw

Episode 222: 6 Things to Do This Month To Prepare Your Shop for the Holidays

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer’s Inner Circle - Join Wendy inside the best retailer’s community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

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If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!