193. Retailers: First Impressions Count!

Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

First impressions count! When new customers come into your retail shop, what is the first thing they notice? It’s likely they first notice NOT the prices of your pieces, but rather the beautiful displays, your awesome branding, and the way your shop makes them FEEL.

We want our shops to be memorable. In this episode of the podcast, I’m chatting about the importance of first impressions and specific ways you can make your customers’ experiences in your shop memorable. This will keep them coming back again and again and talking about you to their friends. Let’s dive in!

Three things I’ll touch on (some may surprise you!):

1. The 5 senses in your shop

2. Training your staff

3. Having the right inventory to reflect your brand

This week’s podcast is sponsored by our friends at Stitchcraft Marketing

Looking for some help with social media and content creation? My friend Leanne can help! Her business, Stitchcraft Marketing, is a niche marketing agency specializing in social media and content creation for wholesale and retail businesses in the soft craft industries. After you’ve listened to our chat on Episode 160 of the Creative Shop Talk Podcast, reach out and see what she and her team can offer that can help you grow your business in 2024.

How is your 2024 planning going? Are you prepared for your best retail year ever? If you think you might need some help, join us in the Retailer’s Inner Circle! We are a casual, positive group of likeminded retailers who are constantly trying new things and supporting each other along the way. Also, if you join now, you’ll get a free 30-minute one-on-one coaching session with me! This bonus doesn’t last long, so if you were on the fence before, now is the time to join. See you inside!

Related podcasts we think you’ll like:

Episode 96: Before You Pay for Ads: Do These Three Things

Episode 141: Are You Running the Store of Your Dreams?

Episode 144: How to Create a Customer Journey Map

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been

privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer’s Inner Circle - Join Wendy inside the best retailer’s community

Wendysources for shop owners

Hang out and connect with Wendy on IG

All of Wendy’s programs and services for shop owners can be found HERE.

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