Episode #185 Humanizing the Medical Supplies Industry with Better Health with Naama Stauber Breckler, CEO of Better Health

Creating a New Healthcare

Our guest today is Naama Stauber Breckler, Co-Founder and CEO of Better Health, a medical supply and support platform that bundles peer coaching, education, and delivery of medical supplies to help people manage their chronic conditions at home. Naama is a true humanistic rebel leader dedicating her entire entrepreneurial journey to creating human-centric solutions that cater to underserved populations. Naama started her career as a software engineer in the Israeli military. She holds an MBA from Stanford GSB and a B.Sc in computer science from MTA, Israel.

Better Health is a fascinating model that pairs something we typically see as mundane and transactional, the acquisition of medical supplies for patients with chronic conditions, with a real opportunity to connect with them on a personal and humanistic level. Through their services, Better Health aims to:

1. Connect patients with peer support specialists who have lived experience with the same conditions to provide emotional support, education, and help with self-management.
2. Simplify the process of obtaining the right medical supplies and devices, and manage insurance and payment.
3. Coordinate with healthcare providers and payers to ensure patients receive the necessary care and support.
4. Work to address social determinants of health, such as food insecurity, that can impact patients with chronic conditions.
5. Aim to improve health outcomes, reduce unnecessary ER visits and hospitalizations, and enhance overall quality of life for their members.

During our discussion, we talk about real-life examples of how the peer-to-peer relationships built into their model have helped members identify ways to utilize certain or different medical supplies to not only improve their health, but also their quality of life.

As with many of the #HRL’s we talk with, Naama’s personal and familial story of resilience has served as a guiding light in her work. She graciously shares the story of her grandmother, a Holocaust survivor, and how she risked her life to help others.

Better Health and Naama herself are such pivotal examples of how we have an opportunity to humanize every aspect of healthcare, even down to medical supplies. I encourage you to take a listen. I promise you will be inspired by this story.

To find out more about Better Health, please visit their website at www.joinbetter.com.