New Model Of Copywriting, With CRO Expert Scott Zetlanh CRO Expert Scott Zetlan

Copywriters Podcast

Το περιεχόμενο παρέχεται από το David Garfinkel. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον David Garfinkel ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

17d ago

MP3•Αρχική οθόνη επεισοδίου

These days, things in copywriting are changing so fast it can make your head spin. Junior copywriters aren’t sure there’s a career path, because of AI. Experienced copywriters are finding clients have different and sometimes confusing demands that you never would have heard five years ago. Our special guest today, Scott Zetlan, has some answers for junior copywriters, experienced copywriters, and everyone in between. That’s because he’s seen and done so much in business, both old school and online. Scott has helped hundreds of businesses grow and scale fast, using innovative testing techniques. Scott’s company, Visiopt, has a tool that lets businesses run a single test equivalent to a whopping 4,317 split tests, allowing for rapid optimization that leads to profits and new opportunities. Scott’s also an expert in writing copy that converts cold traffic. He’s agreed to come on the podcast to talk about a new model of survival and success for copywriters, based on his wide span of expertise and his current in-the-trenches experience. Scott’s company: https://visiopt.com/
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