Beyond Tactics: Building Brands Through Purpose and Positioning with Jessica McCarthy

Content Disrupted: Bold Takes on Brand Marketing

Το περιεχόμενο παρέχεται από το Casey Nobile. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Casey Nobile ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

8M ago 40:02

MP3•Αρχική οθόνη επεισοδίου

Is your brand chasing tactics or shaping the market? In this episode of Content Disrupted, Jessica McCarthy, veteran marketer and current CMO at Care New England, reveals how refocusing your brand on its core purpose, redefining corporate social responsibility, and embracing AI responsibly can create bigger marketing impact and help brands build relationships with the next generation of consumers and business owners.

Episode Highlights:

[08:08] Changing Perceptions of Brand Building
[15:01] Defining Brand Strategy and Purpose Before Tactics
[19:15] Integrating CSR Authentically
[29:00] Shifting from Multi-Tool to Focused Purpose
[43:23] Using AI for a Purpose-Centric Approach

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