Seth Goldman is Successfully Reinventing Ice Tea, Again! - CEO Just Ice Tea | Former Honest Tea CEO

CEO: Chief Eternal Optimist with Kevin Rutherford

Seth Goldman, the Founder and CEO of Just Ice Tea, and the mastermind behind the iconic Honest Tea brand (which he later sold to Coca-Cola) sits down and talk about business, culture, and even a quick chat on running 10 miles after eating 20 donuts.
Following the acquisition of Honest Tea, Coca-Cola chose to discontinue the brand, leaving a void in the market. Undeterred, Seth embarked on his second journey in reinventing the ice tea industry with Just Ice Tea. Remarkably, Seth and his team took Just Ice Tea from concept to commercialization in under 4 months—an impressive feat in itself.
What's truly remarkable about Seth's story is not just his entrepreneurial resilience but also his leadership and team culture ethos. Despite facing challenges, Seth remained steadfast in his belief that there was a demand for beverages crafted with integrity and superior taste.
If the journey of Just Ice Tea doesn't pique your interest, Seth's approach to leadership and team culture certainly will. Tune in to the full episode as Seth and Kevin unravel this fascinating story.

About host Kevin Rutherford
Kevin is a human-centric leader helping you to unlock your team’s full potential by creating a dynamic and engaging work environment. Joined by other thought leaders, they will share tools they have used to create highly successful teams through culture-first leadership.

Kevin Rutherford is a CEO, board member, public speaker and team culture expert who believes in the power of people. As CEO of two different companies, he shaped their company cultures resulting in recognition as one of ‘Outside Magazine’s Best Places to Work’ for a total of six years. Known as the Chief Eternal Optimist, he has made it his mission to create a working environment where everyone can succeed and thrive. Join Kevin on a journey to help you and your team become the very best they can be.