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The Opportunity for CPG Brands is Still Retail - Ashley Thompson, CEO of MUSH Oats
Manage episode 335111883 series 3348352
Το περιεχόμενο παρέχεται από το The Sasha Group. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Sasha Group ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ashley Thompson is the Co-Founder and CEO of MUSH, healthy, ready-to-eat cold oats that are plant-based, gluten-free, dairy-free, wholesome and delicious. Ashley and her co-founder launched MUSH in 2015, with the conviction that easy, delicious, nutritious food can elevate the world in powerful ways. MUSH products are sold in stores around the country, and directly through their website.
In her conversation with Mickey Cloud, Ashley shares how MUSH got started and what inspired her lifelong journey of nutrition. She also discusses their split between retail and DTC, how they partner with influencers, and how an appearance on a popular TV show changed their business.
In-flight topics:
- Choosing retail over DTC
- Solving health issues with food
- Finding the right messaging for consumers
- Leveraging influencers in marketing
- Learning experiences from Shark Tank
- Navigating relationships with mentors and investors
- Opportunities for growth
Connect with Ashley:
Mush website: https://eatmush.com/
Mush store locator: https://eatmush.com/pages/store-locator
Mush on Instagram: https://www.instagram.com/mush/?hl=en
Ashley on LinkedIn: https://www.linkedin.com/in/ashley-thompson-50888626/
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