From the Paddock to the Slip Stream: Transformations in F1 Media Relations (Richard Haynes)

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Richard Haynes is professor of Media Sport in the Division of Communications, Media and Culture at the University of Stirling, Scotland. He is author of seven books on sport and communications including the award-winning history BBC Sport in Black and White (Palgrave 2016) and his forthcoming book with Raymond Boyle Streaming the Formula 1 Rivalry: Sport and the Media in the Platform Age to be published by Peter Lang in 2024.

Based on archival and biographical research and interviews with British journalists, broadcasters and communications managers, this presentation provides an analysis of the transformations in media relations in Formula One from 1960s onward. The paper explores the professional careers of leading British journalists and broadcasters of F1 to explore how media relations have changed over time. We conclude with some thoughts on how F1 in the era of Liberty Media, is bringing new opportunities for F1 across different platforms, transforming again the media relations of the sport.

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00:00 Introduction and Acknowledgements 00:16 Transformations in Media Relations in Formula 1 00:46 Research and Methodology 02:40 Historical Context and Key Figures 03:55 Murray Walker: The Voice of Formula One 06:33 The Role of Journalists and Broadcasters 11:11 The Evolution of Motorsport Media 11:37 Early Broadcasting History in the UK 14:36 The London Taxi Monte Carlo Rally Adventure 16:05 Challenges of Broadcasting Motorsport 16:46 BBC's Motorsport Innovations 17:34 The BBC Sports Personality of the Year Trophy 18:26 The Heroic Appeal of F1 Drivers 19:09 Bernie Ecclestone's Influence on F1 Media 20:05 Changing Media Access in F1 24:40 The Rise of Social Media in Motorsport 26:15 Sponsors and Supporters 27:22 Conclusion and Call to Action

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This episode is part of our HISTORY OF MOTORSPORTS SERIES and is sponsored in part by: The International Motor Racing Research Center (IMRRC), The Society of Automotive Historians (SAH), The Watkins Glen Area Chamber of Commerce, and the Argetsinger Family - and was recorded in front of a live studio audience.