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#170: How Playing The Long Game In Life & Business Helped To Sell $1 BILLION Worth Of Life Saving Products… w/ Brian Kurtz
Manage episode 395698070 series 3265985
Το περιεχόμενο παρέχεται από το Brandon Fong. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Brandon Fong ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Key Takeaways:
[1:05] – Introducing Brian
[4:45] – Brian reflects on Mariano “The Sandman” Rivera
[14: 16] – The importance of passion, focus, and customer service in Marketing
[39:16] – Brian talks about direct mail marketing strategies
[50:10] – Setting financial targets in marketing
[54:44] – Understanding lifetime value and business alignment
[57:16] – Marketing ethics and effectiveness
[1:07:03] – Creating products for the marketplace
[1:11:49] – Direct marketing nirvana and creating a living legacy
[1:17:15] – Brian's marketing fundamentals
Resources:
Brian Kurtz’s Socials:
Website: https://www.briankurtz.net/
LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/
Facebook: https://www.facebook.com/briankurtzofficial/
YouTube: https://www.youtube.com/channel/UCyN1q8huqel6DDidQsJ90RQ
[1:05] – Introducing Brian
[4:45] – Brian reflects on Mariano “The Sandman” Rivera
[14: 16] – The importance of passion, focus, and customer service in Marketing
[39:16] – Brian talks about direct mail marketing strategies
[50:10] – Setting financial targets in marketing
[54:44] – Understanding lifetime value and business alignment
[57:16] – Marketing ethics and effectiveness
[1:07:03] – Creating products for the marketplace
[1:11:49] – Direct marketing nirvana and creating a living legacy
[1:17:15] – Brian's marketing fundamentals
Resources:
Brian Kurtz’s Socials:
Website: https://www.briankurtz.net/
LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/
Facebook: https://www.facebook.com/briankurtzofficial/
YouTube: https://www.youtube.com/channel/UCyN1q8huqel6DDidQsJ90RQ
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