How to Create Engaging Video for LinkedIn

B2B Marketing & Copywriting

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact of AI on content creation, client collaboration, cross-platform content strategy, engaging B2B CEOs, and tips for better video content. Let's go...

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Connect with me: https://linktr.ee/lindamelone

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Connect with Anthony

https://www.linkedin.com/in/meanwritehook/

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Time stamps:

Timestamps (by podsqueeze)

Understanding The Value Of Authenticity In Connecting With Audience (00:00:00)

Challenges Of Linkedin Engagement (00:02:04)

Opportunities On Linkedin (00:03:18)

Role Of Technology In Video Creation And The Rise Of Ai Content (00:07:08)

Importance Of Understanding Brand Values And Storytelling (00:12:30)

Value Of Being True To Personal Values And The Audience's Connection (00:15:39)

Challenges Of Capturing Audience Attention And Importance Of Scripting And Editing (00:17:51)

Tailoring Video Content For Different Platforms (00:21:38)

Impact Of Posting Video Content On Multiple Platforms Multi-platform Content (00:23:02)

Challenges Of Creating Engaging Content (00:24:07)

Significance Of Linkedin For B2b Marketing (00:25:04)

Video Length On Linkedin (00:32:58)

Tips For Better Video Content (00:35:01)