Create a Website that Builds Authority

B2B Marketing & Copywriting

Το περιεχόμενο παρέχεται από το Linda Melone. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Linda Melone ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2M ago 35:10

MP3•Αρχική οθόνη επεισοδίου

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.

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Connect with me: https://linktr.ee/lindamelone

For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/

For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Connect with Whitney: https://www.linkedin.com/in/whitneybateson/

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Time stamps:

Whitney Batson's Background (00:01:03)

Transition From Nutrition to Website Coaching (00:02:35)

Importance of Websites in a Crowded Online Space (00:08:02)

Establishing Empathy and Trust Through Website Copy (00:11:16)

Tailoring Online Presence to Stand Out (00:17:27)

Finding Unique Brand Voice and Positioning (00:18:06)

Choosing Brand Colors (00:19:22)

Psychology of Colors and Fonts (00:20:12)

Maintaining Brand Consistency (00:22:17)

Challenges for Health and Wellness Websites (00:24:09)

Website Design Process (00:28:06)

Continuous Enrollment and Support (00:30:33)

Evolution of Business Website (00:33:31)

125 επεισόδια

#Entrepreneur #Business #Marketing #Linda Melone