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Create a Website that Builds Authority
Manage episode 429168123 series 3424407
Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.
*****
Connect with me: https://linktr.ee/lindamelone
For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
*****
Connect with Whitney: https://www.linkedin.com/in/whitneybateson/
*****
Time stamps:
Whitney Batson's Background (00:01:03)
Transition From Nutrition to Website Coaching (00:02:35)
Importance of Websites in a Crowded Online Space (00:08:02)
Establishing Empathy and Trust Through Website Copy (00:11:16)
Tailoring Online Presence to Stand Out (00:17:27)
Finding Unique Brand Voice and Positioning (00:18:06)
Choosing Brand Colors (00:19:22)
Psychology of Colors and Fonts (00:20:12)
Maintaining Brand Consistency (00:22:17)
Challenges for Health and Wellness Websites (00:24:09)
Website Design Process (00:28:06)
Continuous Enrollment and Support (00:30:33)
Evolution of Business Website (00:33:31)
125 επεισόδια
Manage episode 429168123 series 3424407
Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site.
*****
Connect with me: https://linktr.ee/lindamelone
For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/
For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/
*****
Connect with Whitney: https://www.linkedin.com/in/whitneybateson/
*****
Time stamps:
Whitney Batson's Background (00:01:03)
Transition From Nutrition to Website Coaching (00:02:35)
Importance of Websites in a Crowded Online Space (00:08:02)
Establishing Empathy and Trust Through Website Copy (00:11:16)
Tailoring Online Presence to Stand Out (00:17:27)
Finding Unique Brand Voice and Positioning (00:18:06)
Choosing Brand Colors (00:19:22)
Psychology of Colors and Fonts (00:20:12)
Maintaining Brand Consistency (00:22:17)
Challenges for Health and Wellness Websites (00:24:09)
Website Design Process (00:28:06)
Continuous Enrollment and Support (00:30:33)
Evolution of Business Website (00:33:31)
125 επεισόδια
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