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What is the future of audio advertising - with JAR Audio
Manage episode 431410973 series 3574314
Το περιεχόμενο παρέχεται από το Voice123. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Voice123 ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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In this episode, Jen Moss, co-founder and chief creative officer at JAR Audio, and Sam Seguin, technical director, share their industry insights on audio advertising.
Advertising plays a crucial role in the AV industry because content and commerce work together to make everything we watch and hear possible. So, how do you create audio ads that tell a compelling story?
Listen to this week’s episode for tips on how to navigate the future of audio advertising successfully!
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Want to be featured on the show? Reach out to us at avshow@voice123.com
Κεφάλαια
1. AV123 Intro & show blurb (00:00:00)
2. Trends in podcast audio advertising (00:01:23)
3. What an authentic story is and how to tell it (00:03:15)
4. How podcasting has changed the advertising landscape (00:06:30)
5. Strategies to ensure storytelling is engaging (00:08:37)
6. How to determine whether your podcast is compelling and not intrusive (00:11:32)
7. Voice123 promo (00:14:15)
8. Audio quality and why it matters (00:15:05)
9. Sam Seguin’s choice of microphone for podcasting (00:17:42)
10. Bad sound as storytelling tool (00:19:03)
11. The future of podcasting and the role of AI (00:21:25)
12. The authenticity of audio and the human voice (00:23:28)
13. Show outro and closing Voice123 promo (00:27:00)
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