998: Power Talk Friday: Bryan Short: A New Window Treatment Option that Balances Quality and Affordability

A Well-Designed Business® | Interior Design Business Podcast

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Today With Bryan Short:

Today we're diving into the world of product development with Bryan Short of The Sewing Loft of Avon!

The Sewing Loft specializes in custom soft furnishings like window treatments, cushions, pillows, and more. As a co-owner, Bryan wears many hats - from project prep to marketing to client experience.

Recently, Bryan and his wife Rachel launched SLA Express - a semi-custom drapery line designed exclusively for interior designers. We're excited to have Bryan join us today to talk all about bringing a new product to market while maintaining strong client relationships.

Whether you're in the window treatment industry or any other design field, this conversation is full of valuable insights!

LuAnn Nigara and Bryan Short's Ah-Ha Moments

“The thinking really stems from years of listening to our trade clients” - Bryan Short

“The first and most important thing is to figure out who am I selling this to and who is going to care enough about it.” - Bryan Short

More About Bryan Short

Bryan Short is a former litigation attorney who joined his wife as co-owner of The Sewing Loft of Avon in 2013. The Sewing Loft specializes in fabricating custom soft furnishings, such as window treatments, indoor/outdoor cushions, pillows and slipcovers. Their primary clients are members of the interior design industry and homeowners.

As a co-owner, Bryan wears many hats but concentrates on prepping projects for fabrication, marketing, client acquisition and retention, customer experience and long-term planning. In addition to his work at The Sewing Loft, Bryan is the current CT chapter president of the Interior Design Society, a national organization dedicated to education and business growing of members of the interior design industry.

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WTFP #58: Bryan Short: The Value of Business Coaching for a Window Treatment Professional

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