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Using Holistic Branding to Stand Out in a Noisy Market
Manage episode 401592551 series 2812631
Το περιεχόμενο παρέχεται από το Jane Singer. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jane Singer ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Competition is fierce these days.
The solution, according to marketing experts, is to create a ‘brand story’ for your company or your product.
Sounds simple. Until you actually try to do it.
And then, well, suddenly you feel like a stranger in a strange land.
Staring at blank piece of paper or screen - or brainstorming with colleagues only to come up with something that by anyone’s assessment is pretty generic. Not exactly what you were hoping for.
Today we’re talking with Deevo Tindall, a holistic branding strategist and founder of Fusion Creative, which he launched after 15 years of working in a corporate career.
In this podcast Deevo will be discussing:
- What is ‘holistic branding’ and how it can help differentiate your business.
- How companies can begin to create their own brand story.
- What companies are getting wrong about content creation.
- How to stand out in a very ‘noisy’ market.
USEFUL LINKS:
Asianet Consultants: asianetconsultants.com
How to Land Guest Spots on Podcasts: seat.fm/podcastcourse
Connect with Deevo Tindall: www.fusioncreativebranding.com
Follow Deevo on Social Media: @FusionPhotog
Visit A Seat at The Table's website at https://seat.fm
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