How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, ...
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A look at how stores plan and operate, focussing on Waterstone's and Clarks.Από τον The Open University
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Looking at the increase and benefits of online shopping and barcode technology.Από τον The Open University
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The importance of marketing and communication.Από τον The Open University
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This video looks at how agencies help companies to raise awareness of their brand and promotions.Από τον The Open University
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An online entrepreneur challenges the existing state of high street retail.Από τον The Open University
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How should a retailer go about building their brand, and what is meant by 'a brand'?Από τον The Open University
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Several small businesses explain how they have used public relations to help their businesses grow and make an impact.Από τον The Open University
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Using frozen peas as an example, this video takes us through the complete supply chain process.Από τον The Open University
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A look at how UK fashion companies trade overseas.Από τον The Open University
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Several independent retailers explain why they are a preferred alternative to the high street.Από τον The Open University
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Experts discuss the internet tools available to retailers.Από τον The Open University
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How technology has changed and drives retail and consumerism, and the use of statistics and date.Από τον The Open University
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Businesses reflect on what the future hold for them and where they might be.Από τον The Open University
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